MSP Marketing 101: If You Could Only Do 5 Things, What Should You Do?

Heather Margolis, the president and CEO of Channel Maven, joins Everything MSP's Dan Tomaszewski on this week's WTF Wednesdays event to discuss five marketing tips for MSPs.

The five tips are:

Social selling: target the right audience and connect with them on the social media platforms they use.
Making your website a lead generation machine: ensure your website captures leads from visitors.
Virtual or live events to connect with potential customers.
Nurturing your current clients: it is easier to sell to existing clients than new ones.
Starting a referral program: encourage existing clients to refer new business to you.

Heather also recommends figuring out your ideal customer profile before implementing these marketing tips.