Craft Sportswear's Stefan Persson 'Don’t Tell Me I Can’t'

Spartan Up ep 218
The Managing Director at the helm of Craft Sportswear. He tells Joe DeSena, founder of Spartan Race, what motivated him to a position of success, hint: people told him he wasn’t qualified. This week we learn that when someone tells you you can’t, that can be your fuel to show them just how well you CAN!

Lessons:
Get past fear in life
You don’t need a degree to get to the top
When someone says you can’t, use that as fuel to show you can
Find the balance between work, life and play
Understand the value of your team
Trusting your team is key
Bring positive energy and push boundaries
Love the obstacles you confront in work
Be outside your comfort zone in the UNCOMFORT zone
Be aware of cultural differences in business
Don’t be your biggest obstacle
TRUST IN YOURSELF

Time Stamps:
0:00 intro
0:49 Athletic Greens special offer
1:17 interview begins
2:00 invention of polyester clothing layering system
3:45 working class to ceo at 32
5:00 being competitive in business
6:00 balance between hobbies, personal life and work
6:45 it takes a team
7:00 the benefits of trust and positive energy to push boundaries
7:42 Athletic Greens break
10:24 Interview continues: love the obstacles & be outside your comfort zone
11:45 cultural differences in business
12:50 the biggest obstacle can be yourself
14:10 get out of your comfort zone
15:20 Spartan Apparel
17:13 Sefra, Colonel Nye, Johnny & Joe discuss the interview
22:52 Athletic Greens close

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CREDITS:
Producer – Marion Abrams, Madmotion, llc.
Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, and Col. Tim Nye.
Synopsis – Sefra Alexandra
Production Assistant - Andrea Hagarty

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