fritz-kola - wacheffekt 2 (by Extraweg)

How do you explain to the client that his desired cinema spot consists only of a single WAAAAKEEE? Made of a feeling, a surprise and something unexpected? Well, it was quite simple in the end: all we had to do was lurk on an unlit street corner at night, wait for the client to approach, jump out, yell WAAAAKEEE and detonate a pre-puffed paper bag. Then we repeated it, always slightly varied, around the whole planet at various film companies and motion artists. That's it.

Client: fritz-kulturgüter GmbH
Concept: Rocket & Wink GmbH
Production: Markenfilm GmbH & Co KG & Infected GmbH

Motion Graphic Artist: Extraweg
Camera: Frank Sprung
Regie: Das Gold