Strategies to Support Catering Sales Teams from Jennifer Parker

Even if you've hired a dream team of catering sales professionals, now is not the time to put your program on autopilot. It's important to regularly invest in the development of your sales team so they have the resources to rack up huge wins in the $64.8 billion catering market. Only when you empower your sales team with the right tools will you win more catering business.

In this video, Jennifer Parker, Founder of Impact Brands, shares ways to organize and support your sales team to supercharge your catering business. Tune in to learn how to structure your sales team to grab different market segments, reach decision-makers, and set up your team with the necessary resources to hunt down catering prospects and close deals.