Credit Based Marketing: Be a Loan Growth Superhero!

Consumers are always looking for ways to defeat their monthly bills. They frequently search for options to lower their interest payments and/or consolidate debt. Credit based marketing allows you to acquire Auto, Credit Card, Home Equity, and Mortgage loans. BAM!

Select the credit criteria for each loan type. Access attributes such as: FICO scores, LTV, equity, loan balances, etc. Filter out derogatories and fine-tune your target market with demographic data and behavioral models.

There are two different ways you can use credit based marketing:

Pre-Screen Prospecting

- Proactive
- Send out pre-approval offers to those who match your criteria and seem likely to respond to your offer.
- Run multiple offers at the same time to promote many loan products

Monitoring Alerts

- Reactive
- Send out offers to those who meet your underwriting guidelines and are actively seeking a loan from another lender

Credit based marketing is much more cost effective due to the loan volume it generates. LKCS is on a mission to help you understand the best options for your budget.

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About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over five decades.