The Authenticity Hoax

In his latest book, The Authenticity Hoax, Andrew Potter describes the search for authentic products and experiences as a romantic rebellion against a cold and complex modernity. But authenticity is not just a consumer trend. According to Potter many political statements - from Al Gore's Earth in Balance to the terrorist Unabomber's Manifesto - are also nostalgic protests against a civilization that has run wild. They apply a surprisingly similar rhetoric -- try this quiz and guess who said what.
In this video the author discusses authenticity with Professor Søren Askegaard at the University of Southern Denmark. Andrew Potter was invited to give a talk at a conference organized by the Innovations network for Market, Communication and Consumption.

The conversation took place March 21th 2012.
Length 22 min.

[angelacasein]

I’ve heard the authenticity preaching certain ppl get into I don’t think they know what they’re speaking on as clearly as they think they do it’s actually a silly concept