When You Should Use The Google Tag

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00:00 Introduction
00:47 What do I need to do if I'm using the Global Site Tag?
01:23 How can I tell if I'm using the Google Tag?
02:56 What do I need to do if I'm using Google Tag Manager?
03:51 Who should use the Google Tag?
04:39 Where can I find the Google Tag?
06:20 What can I configure for the Google Tag?
08:27 What if I've modified the Global Site Tag?
09:26 Conclusion

[maggiemondo]

I've just had the Google Ads Tag Management Team tell me that I need to put the Google Tag on my website even though I already have Google Tag Manager on the website. I told them that I thought the whole point of GTM was that you only need one tag on the website and everything else would be put into GTM including GA4, and anything else like quote requests. From what you have said, Benjamin, I am correct, but now I wonder why the specialist team told me otherwise?

[enochb]

This was gold! Thank you so much for this clear explanation!

[chavonnesnyman]

Oh my word… think I will have to watch more of your previous tutorials 😱

[ShreyasKolhe]

What does the code mean which starts with

[garyedwards]

Thank you for the information. Question, I have set up a Google Ad (May 2023), however, it keeps saying 'my ad can show, however, there is a problem, fix it'. The problem they refer to is, a) I need to add 'Google Tag' & b) 'set up conversion measurement'. My question is, if I do not set up 'Google tag & Conversation Measurement', does it impact my AD being seen by people? I have a Canva website with a link to a Google Form for people to fill out, so not sure how I can set up Tags and conversions.

Look forward to your insights.

Gary

[xMisxTx]

Hi benjamin, how to track button of home button of redirection url

[gbeinl]

Hi Benjamin, I am a little confused. Up till now, I needed one tag for Google Ads conversion tracking and a second one for Google Ads Remarketing. Is this still the case with the Google Tag?

[byharry]

Hi Benjamin, appreciate your informative videos, I do use Google Tags and am currently able to track Purchases, Item revenue and Item quantity in the Ecomm dashboard, what do I do if I am not able to track other events namely, Item views, Add to carts etc, and also how to trigger any other useful events? Thanks

[noeliagrotteschi]

Hi, we already did the migration to GA4 but in my tag appear: UA, why?

[NikkiRae-fxtu]

This is great. What would be a use case for analytics to pull in data from different pages?

[FinalLightNL]

Can you please make a video for using this along with tracking WooCommerce conversion data and events?
the previous one doesn't seem to work properly for me.
I get conversions but it doesn't show that in Google Ads + the value so i have no metrics for bidding.

[evanmaclean]

Hi Benjamin,

just watched this, and i had some ideas about GTM before watching, im hoping you can help with some sections that are not covered in your video.

Is it common practice to have 3rd parties want their Google Tag Manager put on your website?
What does it do from a tracking perspective? will they be able to see who signs in and does what in the website? or just traffice (no user details etc)
Is it common that when companies want to send traffice to our website and get some commission from those redirects to use Google Tag Manager?
Any Risks associated? - if we enable it do we not have access to our own? (i read some people have multiple tags on their website)

Thanks,
Evan

[mikesilas]

I'm utterly lost. I am new to this, don't know anything about coding, and have no idea if I have a google tag?! Help?

[katiadepalma]

thanks Benjamin! useful as always! Q: if we have gtag it requires the tag across the website and the conversion tag. But if i'm using GTM instead - i only need the conversion tags?
am i right?
thanks!