Explaining 'Tipflation' on WPDE in Myrtle Beach, SC

I was interviewed on Friday, February 3, 2023 by reporter Jenna Herazo for a story on WPDE TV 15 about “tipflation.” This occurs when businesses suggest a tip amount -- or a range of tip amounts -- when you go to pay on a handheld device or kiosk. A link to the article featuring my interview on the WPDE website follows.

Marketing expert breaks down 'tipflation'

Chapters
0:49 Where is Tipflation most common?
1:12 How would you define Tipflation?
1:30 Why is there increased Tipflation?
2:35 What are other possible fees?

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