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Caregiver Recruitment and Retention with Right at Home
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Jen Chaney, VP of Franchise Development, and Stacey Buechler, Director of Employee Experience with Right at Home, discuss how @RightatHomeCare supports franchisee’s caregiver recruitment and retention efforts with RightStart Training and Coaches
3:05 Stacey explains how her corporate team provides support to franchisees, office, and staff in all areas of recruitment and retention in RightStart Training and with Business Performance Coaches.
04:17 What is RightStart Training and what does it cover? RightStart training covers an immense amounts of subject matter on recruitment or attracting the caregiver. We will discuss having a hiring process in place and an applicant tracking system implemented to efficiently manage your applicant pool and source candidates. Templates and other tools are also provided in our training, via our hub, for convenience in drafting a job post, targeting a specific demographic, such as nursing students, or veterans.
7:41 How can a franchise set the culture for their office, who you are as an employer and what you can offer to your applicants and employees? Right at Home helps trains you in the interview process, and in what characteristics to look for in a caregiver. They will train you in what to do in the front end of the hiring process so you don't have applicants fall out either before the interview or at orientation time.
10:07 We serve new owners with Orientation materials, such as templates for sample schedules, agendas, and presentations so they can be established with the applicant from the beginning.
10:15 Jen Chaney covers the wealth of resources, links, and tools available to franchise owners via Right at Home's online hub.
11:45 What are additional options to add to your online recruitment strategy, such as in-person and in-market approaches? Forming partnerships with local nursing schools, CNA schools, universities, faith-based organizations or other places you would want to source caregivers. Right at Home has a very large demographic sourcing tool to let you know who is in your local market, i.e., a veteran population and where to reach them.
14.29 When opening up my franchise business, how soon should I start to implement hiring efforts? The RightStart team and your Business Performance Coach will work closely with you on creating timelines for recruitment, opening, etc. to get you up and running. Suggested timeline is four weeks prior to opening, In RightStart training, our team will walk you through the in's and out's of scheduling shifts to caregivers.
15:43 Do the hiring platforms Right at Home uses charge the franchisee a fee? It depends on which platform. The corporate team highly recommends using an applicant tracking system, which they have invested in through 2023, so there currently is a free option. Corporate has also negotiated deep discounts with other applicants. Details for all the platforms are covered in detail in training.
17:31 Is hiring office staff different from hiring caregivers? Hiring office staff is mission critical as they help build your office culture and deal directly with the caregivers with your help. However, hiring caregivers is equally important.
19:11 How do you balance hiring someone and giving them a shift quickly vs signing up a new client whom you might have to hire someone to service? Your RightStart coach will help walk you through all the scenario's and provide you with options to keep your caregivers engaged until you get your first clients.
21:35 What is caregiver orientation and do we pay people to come to orientation? Orientation is an introduction to various topics, policies, procedures, how to do the job, and includes initial training, etc. Orientation should be paid. Your RightStart Coach will cover with you, based on which state you're located in, licensure, length of training, topics, etc.
23:25 How long do caregivers typically stay with the franchise. It depends on you, the experience you provide and the experience your office staff provides.
25:10 Do caregivers need a license? Companion care depends on the state and local governing rules. Personal may require either an HHA, PCA or CNA.
26:06 Does Right at Home use Pay per Click for recruitment and acquisition? Yes. Stacey reviews the various options available through their brand fund.
27:36 How "outside of the box" can a franchisee when it comes to a recruitment event or strategy? Right at Home corporate does not give you guardrails other than providing brand standards.
28:53 Are you noticing any trends or indicators that the employee pool will return to pre-pandemic levels? Yes, based on unemployment claims and local unemployment, the employment pool is definitely increasing.
30:45 How effective are hiring and retention bonuses? Stacy provides explanation and examples.
#Franchising #Leadership #SuccessWithSignificance
3:05 Stacey explains how her corporate team provides support to franchisees, office, and staff in all areas of recruitment and retention in RightStart Training and with Business Performance Coaches.
04:17 What is RightStart Training and what does it cover? RightStart training covers an immense amounts of subject matter on recruitment or attracting the caregiver. We will discuss having a hiring process in place and an applicant tracking system implemented to efficiently manage your applicant pool and source candidates. Templates and other tools are also provided in our training, via our hub, for convenience in drafting a job post, targeting a specific demographic, such as nursing students, or veterans.
7:41 How can a franchise set the culture for their office, who you are as an employer and what you can offer to your applicants and employees? Right at Home helps trains you in the interview process, and in what characteristics to look for in a caregiver. They will train you in what to do in the front end of the hiring process so you don't have applicants fall out either before the interview or at orientation time.
10:07 We serve new owners with Orientation materials, such as templates for sample schedules, agendas, and presentations so they can be established with the applicant from the beginning.
10:15 Jen Chaney covers the wealth of resources, links, and tools available to franchise owners via Right at Home's online hub.
11:45 What are additional options to add to your online recruitment strategy, such as in-person and in-market approaches? Forming partnerships with local nursing schools, CNA schools, universities, faith-based organizations or other places you would want to source caregivers. Right at Home has a very large demographic sourcing tool to let you know who is in your local market, i.e., a veteran population and where to reach them.
14.29 When opening up my franchise business, how soon should I start to implement hiring efforts? The RightStart team and your Business Performance Coach will work closely with you on creating timelines for recruitment, opening, etc. to get you up and running. Suggested timeline is four weeks prior to opening, In RightStart training, our team will walk you through the in's and out's of scheduling shifts to caregivers.
15:43 Do the hiring platforms Right at Home uses charge the franchisee a fee? It depends on which platform. The corporate team highly recommends using an applicant tracking system, which they have invested in through 2023, so there currently is a free option. Corporate has also negotiated deep discounts with other applicants. Details for all the platforms are covered in detail in training.
17:31 Is hiring office staff different from hiring caregivers? Hiring office staff is mission critical as they help build your office culture and deal directly with the caregivers with your help. However, hiring caregivers is equally important.
19:11 How do you balance hiring someone and giving them a shift quickly vs signing up a new client whom you might have to hire someone to service? Your RightStart coach will help walk you through all the scenario's and provide you with options to keep your caregivers engaged until you get your first clients.
21:35 What is caregiver orientation and do we pay people to come to orientation? Orientation is an introduction to various topics, policies, procedures, how to do the job, and includes initial training, etc. Orientation should be paid. Your RightStart Coach will cover with you, based on which state you're located in, licensure, length of training, topics, etc.
23:25 How long do caregivers typically stay with the franchise. It depends on you, the experience you provide and the experience your office staff provides.
25:10 Do caregivers need a license? Companion care depends on the state and local governing rules. Personal may require either an HHA, PCA or CNA.
26:06 Does Right at Home use Pay per Click for recruitment and acquisition? Yes. Stacey reviews the various options available through their brand fund.
27:36 How "outside of the box" can a franchisee when it comes to a recruitment event or strategy? Right at Home corporate does not give you guardrails other than providing brand standards.
28:53 Are you noticing any trends or indicators that the employee pool will return to pre-pandemic levels? Yes, based on unemployment claims and local unemployment, the employment pool is definitely increasing.
30:45 How effective are hiring and retention bonuses? Stacy provides explanation and examples.
#Franchising #Leadership #SuccessWithSignificance
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