This is killing your SaaS (how to reduce churn)

Finding new customers for your SaaS costs 5 times more than keeping existing ones.

Yet most companies focus on acquisition rather than retention…

But the reality is that high churn can cause a lot of damage to your SaaS.

In this first video series on churn, you'll learn how to look at your churn data and what are the two main components that make your users stay.

00:00 Acquiring new customers costs you more than keeping existing ones
00:32 The impact of churn on your business
03:15 Why high churn is an obstacle to growth
04:33 How can you have a negative churn rate?
06:04 Mistake 1: Considering all of your customers the same way
07:49 Mistake 2: Only focus on churn users
08:52 What makes your users stay
10:05 What you need to remember

[eleken.agency]

Thanks for the vid! In my experience, the best way to cut down CAC is all about smoothing out the user experience. It's super important to test and find points of confusion, and then get rid of those obstacles. And btw, pricing strategy optimization can skyrocket your LTV/CAC ratio just as good.

[animatesimply]

Animated explainer video can definitely reduce the CACs for SaaS startups. Btw, nice video. Also, serving existing customers can be a better strategy by educating them to different use cases of the product. Btw, nice video.

[chrisfix]

Can you speak about the software/SAAS you use to understand top high LTV path? Which reports? Thank you