The blueprint to billion dollar brands Prime & Alani Nu. #marketing #brandbuilding #shorts

The blueprint to billion dollar brands Prime & Alani Nu.

The founding faces of Prime are Logan Paul & KSI.

And the founding face of Alani Nu is Katy Hearn.

But while they play a massive role in the founding, there is more to the story.

There is a company called Congo Brands, that specializes in beverage CPG products.

And back in 2018 they saw an opportunity to combine their operational expertise, with creator led distribution.

Which is when they launched Alani Nu with Katy Hearn.

And after massive success, they ran that playbook back for Prime with Logan Paul & KSI.

Collaborative product development like this is leading to massive wins across the space, and appears to be a big trend in the future.

And the creators & operators that recognize this are going to cash in big time 💰

#fitnessbusiness #fitnessbusinesstips #supplements #beverage #cpg #prime #alaninu #alaninutrition #loganpaul #ksi #katyhearn #katyhearnfit #brandmarketing #businessstory

[J.letsTalk]

I never had a prime and not willing to buy one; nor the other one.