Why Real Estate Teams DON'T Work and What to do Differently

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▶ REAL ESTATE LEAD GENERATION

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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.

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[andybogdanov]

I was on the team, They gave me 0 leads. They made over 65% of my commission. Learned as much as I could and left after 6 months.

Best decision I have ever made!

[LIVINGINHAWAII]

Exactly why I’m with eXp and generating my leads organically with YouTube

[ezmedellin]

I run a team and a lot of what you said is true, however in your model you are missing the biggest point. You will forever stay in production and your business relies on you to continue to produce and sell homes yourself. What if you get sick. What if you need to take an extended vacation? I think anyone who chooses to build a team like you described in the beginning is because they want to exit production and have a business that runs without them or that doesn’t solely rely on them. You get your nights and weekends back.
But the reality is that either model is hard. They both require a lot of effort. And they both have their pros and cons. They are just very different. I would maybe do a hybrid of the two.

[RickyCarruth]

Or, you can be a single agent and close 100 deals a year without buying leads and have zero expenses

[Marz]

This is amazing!! Clear pathway to transition to the next level.

[comicbookbrain]

Started out thinking this was going to be a bummer of a video. Nope! Glad I watched it. Great video! Thank you!

[luqmanhrizal]

I think you should make videos 2-5 minutes talking about small tips. People are likely to reach you. Love your content Brandon❤️

[SpencerBMcDuffy]

I’m on the baby step #2. Full time tc per transaction and salaried admin, and 2 team agents.

[lifehousehomebuyers]

Thank you! What you described is my brokerage, I call it a zillow flex brokerage. Not 1 training on how to produce seller leads.

[aaronescobedo]

Great video! Love the numbers breakdown, makes so much sense. I do have a question.. with your buyers agent, if they procure a buyer for one or your listings, how do you handle that process? Who does the negotiations? I’m sure this could get quite “sticky” if not handled the right way. This has been a challenge on the team I’m on if/when our team lead has a listing and we have a buyer, and can get sort of “awkward” when the transaction get difficult in the negotiations. Would be great to learn how you handle that situation etc the goal of a smooth transaction and a win win for both sides including agents.

Thanks again for your phenomenal content that has continued to pour out so much value over the years

[dairavasquezrealtor]

So very informative! ❤ I’d like to learn more about your coaching.

[TheRileyaok]

I got a lot of value. As a new agent, thank you

[coldcallingrealestate]

Enjoyed this video a great deal, Brandon. Thank you 😀

[The_SD_Agent]

Great video Brandon! Question - what do you do for open houses when you get too busy as the Listing Agent? Do you outsource the open houses in some way?

[jesus_quijano]

Great content Brandon! I have a question. What would be an appropriate commission split with a team. How much of my commission should I give to the team leader?

[charlottemyers]

Good information. However, you are talking about a team. Not a brokerage and I do not see what the team leader would be paying out of the bottom line to the broker/brokerage????

[absolutetopdollar]

Very good video Brandon💪🏻 I’m building out this model now and this have me a lot of clarity. Any advice on running a team model in multiple markets not just in your backyard?

[blakekircher]

Can you put all of these into your podcast please ?

[St-Pierre_Immobilier]

Sound is only on the right side, plz fix :)

[shannonp]

Great Video Brandon! Where do you generate the lists for the ISA to make his/her calls? Sounds ambitious for them to get a listing appt a day?