The Sibling Rivalry Behind Adidas Versus Puma

In the 1930s, brothers Adolf and Rudolph Dassler made the most kickass kicks throughout the land. Business began to take off once Jesse Owens won four gold medals at the 1936 Olympics while wearing Dassler sneakers. But with great success brought great competition. Soon, sibling rivalry split the brothers and their company apart, with each creating their own line of shoes. Today, Adidas and Puma continue to be leaders within the shoe industry, while brothers Adolf and Rudolph lie buried at opposite ends of a soccer field as their feud continues on into eternity.

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[tiadaid]

I think why the Adidas-Puma match happened in 2009 was because from 2004-2018, Adidas's General Counsel was Frank Dassler who not only was the last Dassler in Adidas, but was also the grandson of Rudi Dassler.

He was the only Dassler to have worked for both Adidas & Puma.

[kahlilhernandez]

An interesting history which I had no idea about before watching this video. Thanks for sharing it.

[motiv_]

Great big story: Adidas and puma are the biggest brand rivals .


Nike: am I a joke to you

Adidas and puma : YES

[thejelloyguygt]

This is like a sibling rivalry BUT TO THE NEXT LEVEL!

[SalatAlaNabii]

Not the only sibling rivalry from Germany though, check out the story about Aldi supermarkets - it’s pretty interesting. Although these two brothers weren’t as hostile to each other as the Dassler brothers.

[funny-video-YouTube-channel]

Both companies have very nice outlets in Herzogenaurach.
They sell limited edition products in there, that were never launched in the market.

[theylied]

Trader Joe's and ALDI have a similar story. When German siblings get pissed off at one another they start competing businesses to run the other out of business.

[loveyongbok]

Adidas and Puma both are my favorite brands. And I never knew the story behind.🤷‍♀🤷‍♀

[cavinsontheimer]

Seems like me and my sister with LEGO’s

[alterinq]

a video that cuts to the facts, and doesnt drag on the video for 10 minutes and 1 second. Thanks.

[wisphen]

Puma has better shoes and better sponsorships
Adidas (adi Dee das) has better clothes and makes you a slav

[alissademi]

Thank you and your channel providing such high quality content to YouTube. Not to undermine your work, but you receive far fewer views than other channels dedicated to this category of “entertainment” yet have an immense differences in quality. It’s great that you’re sharing this vast and interesting topics to like minded people who wish to further themselves and knowledge. Please continue this meaning full channel.

[arielgonzalez]

I would love to see a movie about the brothers now

[DrClawizdead]

If ADIDAS & Puma released a shoe together that would be awesome!

[jonahlamprecht]

This is one of the best videos I've watched from you guys

[aestheticallyunpleasing.]

"puma because that name is awesome"

[allpositivenetwork]

Rudolf Dassler started the company "Ruda" which later became Puma. There is a great research paper written over 10 years ago about it online based on the Sneaker Wars book.

[krizztanvicdominico]

I'll go with Puma.
I really like them.

[DoughBear]

We need more of these types of videos, with the same editor and commentator.

[ricefarmer]

I wear pumas
They are just stylish bowling shoes