The Brand & Beyond Ep. 2 | Crafting a Bold Brand feat. @BoldCareOfficial's Akshay Punjabi

On this episode of The Brand & Beyond, Bizom's Abdullah Khalid speaks to about the idea of the brand, the brain behind their ads, their bold campaigns, battling the taboo around sexual health and a lot of conversation around building a bold brand like Bold Care.

Welcome to Episode 2 of The Brand & Beyond, where we dive into the art of building
a bold and fearless brand! 🚀 In this episode, we sit down with Akshay Punjabi, the head of global expansion at Bold Care , to explore how his innovative approach is revolutionizing
the men's healthcare industry. From understanding customer needs to building a
brand that stands out, Akshay shares his insights on what it takes to craft a brand
with a purpose.
Whether you're a budding entrepreneur or a branding enthusiast, this episode is
packed with valuable tips and real-life experiences. Learn how to take your brand to
the next level with Bold Care's success story!
🎙 Guest: Akshay Punjabi, the Head - Global Expansion, Bold Care
📢 Topics Covered: Brand building, customer-centric approach, entrepreneurship, Story of boldcare, Johnny Sins ad campaign, beating the sexual health taboo in India
👉 Don't forget to like, share, and subscribe for more episodes! Stay tuned for more
branding insights! 🔔

0:00 Intro
0:52 Akshay Punjabi's Journey: Engineer to Marketer
5:11 Dealing with Taboos and Consumer Education
10:54 Sexual Wellness: The One-on-One Conversations with Customers
13:41 The Future of Discreet Packaging for Sexual Wellness
15:59 How Akshay Punjabi Told his Parents About Bold Care
16:47 Breaking the Hold of Legacy Brands
19:57 Making of Bold Care: Idea & Challenges
22:31 Venturing into Men's Grooming & Other Verticals
22:47 Johnny Sins, Ranveer Singh & the Ads
28:29 Who Approves the Content?
30:42 Continuing the Content Strike Rate
32:21 Did the Ads Translate into Sales?
33:49 Consumer Behaviour on Different Sales Channels
34:40 Bold Care Quickies

#Bizom #Boldcare #UpgradetoBizom #TheBrand&Beyond #sexualwellbeing #sexualhealthmatters #ranveersingh #JohnnySins #privacymatters #sextember #fmcg # #TheBrandAndBeyond #brandbuilding #AkshayPunjabi #Entrepreneurship #HealthcareBrand #BrandingInsights #CraftingBoldBrands #Startups 🚀💡