Mastering the masterbrand | Changemakers | JCDecaux UK

In this episode, Markéta Kristlova, Brand Equity Lead at Müller UK & Ireland, joins Ian Whittaker, to share why she believes a strong brand and visual identity can drive success and why it is important for marketers to put customers first, stay agile and adapt to changing market needs.

With 15 years in FMCG, Markéta’s experience includes marketing roles at Mondelez, working on global brands such as Cadbury. In 2023, Müller, one of the UK’s favourite dairy brands, announced the launch of a new masterbrand strategy, reminding consumers that, 30 years after the brand first launched in the UK, there is a still a Muller hero product for everyone.