What is Average Revenue Per User? with Vicky Freed, Differly

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In today’s episode, Allan and Lauren talk to Vicky Freed, Chief Strategist, Loyalty, Data, and Customer Performance at Differly. Vicky goes in-depth on Average Revenue per User (ARPU): What is ARPU? How do you segment average revenue per user? How do you calculate ARPU? Are there businesses that shouldn’t track ARPU? Hear the answer to these questions and more in this week’s episode.