Secondary Data Explained: The Pros & Cons

preview_player
Показать описание
Secondary data for marketing research helps in so many ways. It is affordable already collected data we can use to better understand what is going on in the market. Here we go over the pros and cons of secondary marketing research data.
Filmed in Vienna, Austria
Copyright Mark Wolters 2019
Topic 9: Marketing Research

#marketing #secondaryresearch #marketingresearch

YouTube Advice Playlist:

Marketing Training Playlist:

I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World.

Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture"
  1. Professor Wolters
  2. marketing
  3. youtube marketing
  4. digital marketing
  5. university
  6. marketing research
Рекомендации по теме
Secondary Data Explained: 0:07:09

Secondary Data Explained: The Pros & Cons

5.1 Using Secondary 0:03:31

5.1 Using Secondary Data In Your Research

Secondary Data Collection 0:08:55

Secondary Data Collection | Sources | Pros and Cons

Primary vs. Secondary 0:04:13

Primary vs. Secondary Sources: The Differences Explained | Scribbr 🎓

Pros and Cons 0:11:10

Pros and Cons of Using Secondary Data

What is Secondary 0:14:59

What is Secondary Data, Secondary Research & Sampling Techniques? (Extended version with quiz)

8. Collection Of 0:16:45

8. Collection Of Data 'Secondary Data - In Detail' from Research Methodology

A-Level Psychology (AQA): 0:07:36

A-Level Psychology (AQA): Research Methods - Primary and Secondary Data

AI in Action: 0:59:42

AI in Action: Real-World Application and Case Studies | Webinar | 360DigiTMG

Primary Sources, Secondary 0:10:30

Primary Sources, Secondary Sources & Tertiary Sources: Explained Simply (With Examples)

Primary Research Data 0:03:59

Primary Research Data Explained: The Pros & Cons of Marketing Research

Primary vs Secondary 0:06:33

Primary vs Secondary Data: Difference between them with definition and comparison chart

What is Data? 0:01:28

What is Data? Primary Data and Secondary Data [Explained with Example]

Primary & Secondary 0:04:43

Primary & Secondary Data Analysis for MBA/MA Dissertation

Secondary Data Collection 0:09:15

Secondary Data Collection Methods | Qualitative Secondary Data | Quantitative Secondary Data

# Difference between 0:00:11

# Difference between Primary data and Secondary data #

Primary and Secondary 0:05:32

Primary and Secondary Data - Corbettmaths

difference Between primary 0:00:07

difference Between primary data & secondary data|definition of primary and secondary data#shorts

PRIMARY AND SECONDARY 0:06:41

PRIMARY AND SECONDARY DATA EASY EXPLANATION IN TAMIL| MARKETING MANAGEMENT | UGC NET | IBPS SO

Finding And Using 0:05:46

Finding And Using Secondary Data In Research

Primary and Secondary 0:05:41

Primary and Secondary Sources

Primary Data vs 0:11:29

Primary Data vs Secondary Data

Comparing Secondary & 0:07:44

Comparing Secondary & Primary Data in Marketing Research

Advantages of Secondary 0:05:53

Advantages of Secondary Data

Комментарии
Автор

Very well explained! Using common sense and thinking clearly in marketing makes a huge difference. Marketing transcends all business and creates successful projects.

JaniceLadyJStyleKrako
Автор

Yes. Bias and flawed methodology need to be emphasized repeatedly. Not sure if it is still discussed in classes today but through the '90s at least, the "Hite Report on Sexuality" was cited as a classic example of flawed data. Hite's book was groundbreaking and disclosed many rarely discussed issues with respect to female sexuality. She was a media darling and the next big thing since Masters and Johnson. Well, her methodology was challenged by professionals. She indeed sent out thousands of extensive surveys but it was discovered that 1) a very small percentage of surveys were actually returned and 2) the only ones to complete the surveys were women who had had sexual, relationship and familial issues. So, naturally the data would be heavily skewed. Really opened my eyes as a young college student to always consider *_everything you discussed in this video._*
Catching up on your videos obviously. Excellent as always, Mark.

tosht
Автор

Great video - but likely needs an update. Nielsen is no longer a Marketing Research firm; Nielsen is now only a Media company. The part Wolters talks about is now NielsenIQ

Dfcameron
Автор

I am liking your videos. You explain secondary data well and how to avoid mistakes using it.

MacGuzman