Review of Warby Parker

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Warby Parker, is an American online retailer of prescription glasses and sunglasses, based in New York City. Warby Parker primarily sells products through its website, but also features retail locations in the U.S. and Canada.

he company primarily sells eyewear online and through its multiple locations throughout the United States and Canada. Warby Parker's "Home-Try-On program" is a strategy used by the company which the customers choose five frames from the website, which they receive to try on at home for five days, free of charge. The company has programs where customers upload a photo and try on frames virtually through their mobile app.

Warby Parker began operating online exclusively in 2010 and opened its first store in 2013. As Warby Parker's revenue started to grow, the company began opening brick-and-mortar showrooms across the country to build its brand. It also expanded in 2015 with the brand's first national retail partnership with Nordstrom, which allowed the company to establish six precisely curated pop-up shops nationwide. The brand has been keen on partnerships and pop-ups ever since. As of 2017, Warby Parker operated around 71 locations in 28 U.S. states and Washington, D.C., according to Slice Intelligence, along with two stores in Toronto and one in Vancouver. According to CNBC, due to steady growth and the success of the physical storefronts, the company planned to operate nearly 100 stores across the U.S. by the end of 2018. Following the opening of its retail stores, the company announced the company's intention to build its own point of sale (POS) system. One feature planned for the system is to charge the customer when their product is shipped, instead of when it is first ordered in-store.

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