Why Nike Beat Adidas and Reebok in the Shoe Game...

Nike, Adidas, Reebok—they all made great shoes.
But Nike understood something the others didn’t.

Athletes don’t just sell shoes. They sell dreams.
Nike didn’t just partner with athletes—they partnered with icons.
They signed Michael Jordan. Then Kobe Bryant. Then LeBron James.

They weren’t just selling sneakers.
They were selling identity.
The power of aspiration. The ability for customers to feel like they were part of something greater.

That’s why Nike didn’t just win the shoe game—they dominated it.

The lesson?
People don’t buy products; they buy the identity that product represents.

[lingaguliguligwa]

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