Gamification in Fintech: A Complete Guide And Examples

FinTech gamification involves incorporating game elements like points, badges, leader boards, and challenges into financial apps and services. The goal is to increase user engagement, promote better financial habits, and drive loyalty. Rewards programs that offer points, badges, or cash back for completing actions like making a payment or referring friends.

GPay and Kaizo are examples. Progress bars that visualize how close users are to hitting a savings or budgeting goal. Mint uses this.