What is Applied Research? Meaning, Types, Examples, and Difference from Basic research (Mktg 288)

Applied Research refers to the scientific study that provides innovative solutions to specific issues affecting an individual or a society.

In simple terms, Applied Research deals with practical applications to daily issues through scientific methods

Applied Research Types

1. Evaluation Research

Analyzes current information of a subject to reach informed decisions or know about objective outcomes. Evaluation Research is generally applied in business contexts

2. Research and Development

Puts the focus on developing new products and services. This type of applied research gathers relevant information about the needs of the market and tries to satisfy those needs by creating a new and improved product

3. Action Research

The focus is on offering practical solutions for specific issues by pointing in the right direction. This process of reflective enquiry and specific by nature

Examples

1. Generic Examples
2. Tesla

Basic Research vs Applied Research

- Basic Research seeks to expand knowledge and is knowledge-specific whereas Applied Research is used to find practical solutions and is solution-driven.

- Basic Research carries out systematic study to understand a subject whereas Applied Research takes the help of research outcomes to find solutions.

- Basic Research is the first step in the process whereas Applied Research is carried out after completing basic research.

- Basic Research has a less restricted scope whereas Applied Research is comparatively more restricted.

- Basic Research are not solutions whereas research outcomes in Applied Research are solutions.

- Basic Research is a theoretical research approach whereas Applied Research is practical and a research methodology.

- Basic Research can be carried out in several fields whereas Applied Research is applied to specific subjects.

- Basic Research is driven by curiosity whereas Applied Research by the need to provide answers.

- Basic Research is conducted in a controlled environment whereas Applied Research in a real-life setting.

- Basic Research is advantageous as it obtains new knowledge and is universal whereas the advantage of Applied Research is that it applies the knowledge and is limited in nature.

This video is on Applied Research and it has the following sub-topics.
Time Stamps
0:00 Introduction to Applied Research
00:21 Definition of Applied Research
00:38 What is Applied Research?
01:17 Applied Research Types
02:14 Applied Research Examples
02:16 Generic Examples
03:44 Basic Research vs Applied Research

[abbywilliams]

I am trying to do research on a company's HR practices, what kind of research should I conduct?