Consent Management for Digital Marketing and Data Privacy Protection | WITTIGONIA

Consent Management has become a key enabler for successful digital marketing. If consent is not collected, you are limiting what you can do with customer information. In this talk Andrea Willemin, Data Protection Officer and International Expert Advisor, and Thomas Wittig, CEO and Founder of WITTIGONIA talking about key aspects of consent management.

What it consent in terms of data privacy and data protection?
How to collect consent information?
What are some key considerations and best practices?
What is consent management?
What is consent rate optimization? How does it impact your business and your marketing performance?

Disclaimer: The content in this episode does not represent legal advice. Companies and Organisations are still advised to obtain legal advice for ensuring compliance of their practices and digital properties such as websites, apps, tools, systems and processes.

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WITTIGONIA is an independent advisor and provider of business services for innovation, transformation and growth. Our clients include Corporate, Public Sector, NGO, NPO, high growth companies and start-ups. We provide advisory, insights, learning experiences and digital marketing and development services.

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#LGPD #GDPR #DataProtection #Privacy #Consent #ConsentManagement #DigitalMarketing