What is Recruitment vs Talent Acquisition

What is recruitment? What is talent acquisition? This short video shows you what recruitment is and how it differs from talent acquisition. A MentorMate subject matter expert explains the main differences between these two terms. They sound like different terms for the same process, and to some extent, they are, but they have some key differences. Recruitment is the process of filling a vacancy at a company as the need arises. For instance, when you need to fill a position within a notice period because an employee is leaving the company and relocating to another city. Recruitment involves the following five stages: candidate sourcing, lead nurturing, candidate selection, interviewing, and onboarding.

On the other hand, talent acquisition is a broader hiring strategy. It consists of developing a specific hiring strategy, candidate relationship management, employer branding, talent pipeline creation, and recruitment. Talent acquisition specialists work closely with the marketing team to gather data about past hiring strategies and improve their employer branding efforts. Then, they define the target employee persona and build their strategy around that. Therefore, the best approach is for in-house marketing and talent acquisition teams to work together, as we do at MentorMate. At the of the video, there is an insightful metaphor about what is recruitment vs. talent acquisition. They relate to each other like an old mobile phone and a modern smartphone. Both phones help you call and send messages, but the modern smartphone has many applications that help you do your job in a better way.

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Do you have any questions about recruitment or talent acquisition? Let us know in the comments section below.