Markus Kamieth: Our 'Winning Ways' Strategy

With today’s presentation of our new corporate strategy, BASF is setting a new direction for portfolio steering, capital allocation and performance culture. Our ambition is to be the preferred chemical company to enable our customers’ green transformation.
In this video, our CEO Markus Kamieth provides an overview of our new #WinningWays strategy and its four strategic levers: Focus, Accelerate, Transform and Win.
With the strategic lever Focus, BASF is redefining its approach to the management of its portfolio. The company now differentiates between core businesses (Chemicals, Materials, Industrial Solutions and Nutrition & Care) and standalone businesses that serve specific industries (Environmental Catalyst and Metal Solutions, Battery Materials, Coatings, Agricultural Solutions).
With Accelerate, BASF’s new strategy targets more speed in value generation and the simplification of its organization. BASF will empower its businesses through more streamlined and differentiated group steering.
Shaping the green transformation is at the center of Transform. BASF is taking a phased approach to the green transformation based on and catering to increasing customer demand.
With Win, BASF will increase accountability, speed and performance orientation throughout the company.

[sven]

Good thing he mentioned BASF and LU from time to time, otherwise could also be a presentation from Intel or Pfizer

[jurgenmack]

Ich wünsche mir, dass die BASF mit ihm ein "vernünftiges" Management erhält, bisher hatte ich da meine Zweifel. Und eine neue Strategie klingt gut, aber nur wenn sie konsequent gelebt wird. Aber leider kann man erkennen. dass die Unternehmenskultur immer mehr verkümmert und die Personalführung - gelinde gesagt - optimiert werden könnte. Aktienkurs derzeit € 42, - (früher mal an die € 90, -) !! Soll mir keiner sagen, das läge nur an den Rahmenbedingungen. Wurde das Unternehmen vielleicht auch schlecht geführt ?