Amazing 3D sand art in NZ! Stop Dropping Pins, A Stab Concept.

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Stab is famous for its expensive taste and Cheap Trash. Bruce Irons with a flare on his board riding the tube at night. Surfing’s first studio shoot at a wavepool in the Canary Islands. Mark Mathews and Taj Burrow in a homoerotic double barrel shotgun at The Right in Western Australia. We like trying to make pictures that stop your scrolling and make you think: Is this possible? Is this photoshopped? Is this a glorious waste of time?

Anyways, we’re very passionate about the naming of secret spots. We’re very passionate about a surfer gent who rolls up to a break with very attractive surfing conditions, but Instagrams a photo before paddling out. And, we were very passionate about trying to change this culture.

So, we decided to show our distaste through the type of thematic photoshoot we so love. We teamed up with Vodafone and headed to New Zealand. It was the perfect locale for a concept shoot. We wanted to create 3D illustrations in the sand, and NZ's three metre tides meant we had a serious canvas to work with. The idea was to stage a cover shoot that illustrated the absurdity of sharing imagery or locations that will only make the surf more crowded. We partnered with local 3D sand illustrator Jamie Harkins, surfer Ethan Ewing and creative Miles Pitt.
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Great Job Guys! Ethan ripping the shit out of it 🤙🏾

hokuinsai
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when are you going to announce stab in the dark 2018

lukemitchell
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I don't know what the fuck the red balloons were for.

joeblow
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is Stab that broke that they need to native advsertising with Wot If?

Jaxon
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I'm not sure it's totally a good thing to keep the best spots secret for the surfing elite, anyways. It's selfish. Yes I'm sure we'd all love perfect barrels lining up with no one out. But it's also kind of a waste, no? Just because you found a spot or heard about it from a friend doesn't make it yours and doesn't mean that you have any more claim to it than anyone else. The truth is that there are enough waves in the world for everyone.

PlaySA
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Stair were awesome, not a fan of the plastic/beach concept.

Rokvtm
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I have no fucking idea what all that achieved ??

rainbowjon
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