TEDxNoosa 2013 | Craig Mounsey | How do we make meaningful change?

It's the story of one very tired father, desperate for sleep and driven by the idea of getting back peace and control of his life. 'How do we make meaningful change?' Here ensued the story of the design lead development of the Lullabub cot rocker. Its creation through human centred design strategy, sheer persistence and constant collaboration with those who need it most -- the parents. The presentation concludes with a single clear message, 'Meaningful Change starts, moves and ends with people.'

Video Production & Live Webcast
Provided by Cartelux Pty Ltd.

[SimonTannock]

Craig's talk is a great insight into how great design gets incorporated into what starts off as the need for a solution.