Defining Company Values for Your New Business | The Journey

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⏰TIMESTAMPS⏰
00:30 – What makes your business unique?
01:15 – Define your mission
01:40 – Take a stand for something
02:28 – Make a positive impact
04:41 – Involve your team
05:49 – Survey your customers
06:17 – Keep your values clear and simple

If you want your venture to stand the test of time, you have to care about more than just your bottom line. Your business needs to stand for something. Defining company values matters.

We’re not talking about a gimmick for the sake of public perception, but instead, deep internal values that dictate how your company operates and how you show up in the world.

These are your core values that influence how your company operates, how your employees show up to work, how your customers interact with your business, and how your business appears to the world.

But how do you define your company values?
You don’t just pull them out of thin air. Instead, you do a deep dive into the internal psyche of your company.

How to start defining company values

Figure out what makes your business unique
Your core values will guide how your organization operates both inside and out. We all have core beliefs that influence how we perceive and engage with the world. Your business values will work similarly — just on a larger scale. No matter what kind of organization you run, you have things that make you stand out.

Define your overarching mission
Now that you have a better understanding of your strengths, let’s see how this extends to your overarching mission statement. Your mission statement is your “why,” and it’s the reason why you’re in business in the first place. Your company values are your “how”.

Take a stand for something
One great way to make an impact with your company values is considering what you value more than your bottom line. Stand-out company values are built upon something you care about. You don’t have to please everyone either — your values are allowed to polarize. Instead of creating a feel-good statement that pleases everyone, try to make your values strong and unique to you. Creating your company values isn’t a time to be wishy-washy. Think about the kind of positive impact you want to have on your employees, your customers, and your community.

Choose values that define your day-to-day operations.
Your core values are widely applicable throughout your organization and extend well beyond a mission and brand value statement that you print out and forget about. The business values you choose should be widely applicable, from your daily operations to your long-term planning, and even your annual employee evaluations. Put simply, your core values need to be actionable.

Embrace team collaboration to find your values
Ask your employees why they wanted to work for your company. You can also involve your existing customers in the process as well. If you have an email list, a simple survey will do.
This will help to uncover hidden values that are already at play.

Keep your values clear and simple
With all the questions and information above, it can be tempting to turn your company values and mission statement into a novel. If you’ve gone through the process above, then you probably have pages and pages of information to sort through. Now it’s time to simplify.

Your company values should be short and easy to remember. You should be able to recall them off the top of your head and internalize them. Your employees should be able to remember the company values and see them operate throughout their day. A good rule of thumb is to keep your company values to five or less. The smaller the number of company values at play, the stronger and more valuable they become.

Once you’ve created your list of core values, it’s time to extend them into your organization: how you think, how you operate, how your employees work, and more.
Hopefully, you’re ready to define some exciting business values that inspire your employees, your company, and the world as a whole.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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