Why CEO’s Fire CMO’s First

In this video, Patrick Bet-David explains why CMOs often get fired first in companies. Learn the reasons behind this common trend in corporate leadership.
Patrick Bet-David

In this episode, Patrick Bet-David explains why Auto Insurance prices are skyrocketing above everything else!

Text “PODCAST” to 310-340-1132 to get the latest updates in real-time!

SUBSCRIBE TO:
@VALUETAINMENT
@vtsoscast
@ValuetainmentComedy
@bizdocpodcast
@theunusualsuspectspodcast


Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.

[axepagode]

The question is what happened to the CMO of Budweiser's parent company? How bad do you have to be at your job if you can't sell beer to Americans. They destroyed their business.

[MaliTheRealtor]

i miss this content !!!!
make more of these please i dont think you understand how helpful your educational /Bussiness content is !!!!

[McD-jr]

CEO = Chief Executive Officer
CMO = Chief Marketing Officer
CFO = Chief Financial Officer

[donh]

A good cmo who knows how to develop business growth, is worth its weight in gold!

[johnmcginnis]

Recognizing team members with great ideas is not just something that CMOs should be keen on. Every C suite member should be doing this.

[MegastarAdvisors]

Love how you offer insight from both sides of the table! Awesome breakdown.

[abduleh]

Wish PBD continued talking about this type of stuff

[kayitaregisapatrick]

Patrick if you're reading this I need you to know that you're the best content on youtube right now

[j.slowly]

Love the business content Pat. More of this please.

[stargamer]

I dont even know what a CMO is and honestly have no idea why im watching a video about a job pisition ill never have.

[kevinuc]

Sir, please also make a video on VP of Sales & CSO.

[juliaparker]

Thank you PBD!!!! This is a FIRE video and breakdown of hiring a C-level talent. Obviously it’s geared to a CMO, but I can tease out a lot good advice for a CTO. Thank you! 😊

[michaelsaintz]

I'm lost, how can you expect to see immediate results from CMO's? It take time to reorganize the marketing department, brainstorm marketing ideas, implementation and execution of the marketing strategy. Allow exposure to the targeted demographic and time to see results. 4-6 months seems reasonable and expectation of continuing success.

[MariaMartinez-xmfl]

THANKS!.. I work in small bussiness, and the clerk person is allways the client service and the marketer at the same time; never understood what CMO standed for.

[driedmango]

Hi Pat, are you aware of the 95-5 rule? It’s a marketing heuristic which states that at any given time, 95% of category buyers are not actively in the market ready to buy. The exact figures can be calculated with consumer purchasing data. I.e. I found for my product category on an average week, about 90% of category buyers are not actively in market. There’s marketing activity we do to reach the 90% and marketing activities we do to reach the 10%. Reaching the 90% is playing the long game, and hitting people with ad exposure so that when they do enter the category, they have an increased probability of choosing your brand or product. The ROI for that won’t show up in next month’s sales, but there’s other things CMOs can do to hold themselves accountable for those activities in the short term (experiments, optimization of budget, measurement, etc.)

[lukewyatt]

These are such insightful questions and valuable strategies to consider for increasing the probability of success!

Thank you for sharing Pat! 🙌😉

[Okcrules]

Once you have the knowledge and experience to become a CMO, start an agency. You literally have the skills and built the credibility.

[themacker]

Very informative video for any small business owner. Lots to consider when hiring, and hearing how you do it brings a new perspective. We interview first as owners, then bring the rest of the staff in to evaluate. Results in no drama at the office, happy employees, and ownership or "buy in." Less micro and more big picture direction required makes running the business easier on us.

[nozrep]

i wish i could talk as fast as PBD. Guy speaks multiple languages AND speaks English better and faster than me!!!

[av]

CMO are the easiest to blame for issues lol