Want YOUR Logo To STAND OUT? Watch This Now

Ever wonder why some logos just work while others fall flat? In this discussion, Chris Do breaks down what really makes a logo effective - and it's not just about looking pretty. Using Under Armour as a case study, he reveals why even billion-dollar companies can get it wrong, and why AI isn't the answer to great logo design.

What You'll Learn:
🎯 Why aesthetics alone don't make a great logo
💡 The difference between trends and timeless design
🔍 How to evaluate a logo beyond just its looks
⚡ The real reason companies pay thousands for logos
🤖 Why AI can't replace professional logo design

Whether you're a designer, business owner, or just curious about branding, this discussion offers valuable insights into what makes logos truly work - and why getting it right matters more than you think.

#logodesign #logodesigner #brandidentity #designprinciples #creativestrategy #graphicdesign

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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RichCardona ‪ @RodrigoTasca

logo design, logo designer, good vs bad design, brand identity, design principles, graphic design, graphics designer, professional design, design critique, Under Armour logo, logo trends, design aesthetics, brand development, AI design limitations, design process, brand strategy, logo evaluation, visual identity, design fundamentals, corporate branding, design research, brand recognition, design application, logo mockups, brand equity, design feedback, logo evolution, brand guidelines

[Karmator]

The U and A also make up a Japanese Kabuto Helmet (which is a type of armour). The logo mark concept is actually brilliant and memorable Chris. Sure the logotype could use some work but its not as bad as you make it seem 🤷

[aks.smb.michael]

I may not agree with the selection of a “bad logo” but his advise for a great logo is spot on. Take the important aspects of the video people

[cassiodvieira]

I personally like the UA logo. I think it's very clever. However, I did use to work for an in-house design team where I had to design a soccer ball design for a partnership with UA and it was awkward to design around the logo due to the shape of the logo.

[goodvibesvince]

The Under Armour logo looks fine. This is a prime example of being so hyper involved in design that everything has to be “not good enough.” I remember when I was in design school, I couldn’t look at anything without picking it apart. I believe this is what’s happening here. A result of constantly thinking about (or overthinking) design.

[VernardNuncioFields]

You're also missing the genius in this design that it's part of 2 interlocking chain mail pieces that make up armor.

[PeteDetails]

As much as I love the long pods, these info packed shorter episodes are amazing!

My mom is the Global SEO director for under armour, she agrees that design is the weakest part of the company

[paxjackal]

I'm glad I came across this! As I watched and listened; thinking about my own small company's logo, based on old Greek motifs, projecting it beside those classics that Chris pointed out, POW! My mark hit me in a clear and damn new angle! Thanks Futur!!

[jzee]

Oh man I can't wait until you check out the new Jaguar visual identity.

[TheOneAboveAll-]

I'm so glad someone said the quiet part out loud, after thinking about it a little bit, that will be a really hard logo to design.

[dfd]

I like this format, it looks good, it’s well balanced, not at all complicated, has a fair amount of depth and versatility…appears to harmonize with the universal principles mentioned… But…”here’s the thing…does it feel like it’s gonna get tiring…like you’re going to get visual fatigue from it… does it inspire you”…is it in good taste… these are spectacular questions to consider. Your welcome. But seriously, I love the synergy between you and your team. Much respect. Cheers 🥂

[shrutisonali]

I absolutely LOVE this format!!💓💓I would love to hear your insights on design and see more videos on design direction. Please keep them coming!🙌💓

[killianmerdrignac]

So much good stuff about logo design and branding here (especially loved the moodboard tip with other brand logos) ! Thanks for the amazing content, as always 🙏

[Dennis_Boyle]

Thanks again, Chris. Love listening to you while I work...

[LaterCreator]

Liked it and would watch more videos with this format. Also, came across you video on personal style some months ago and it was an eye opener - have started changing my wardrobe. Thanks, Chris.

[ChritsianBucic]

The logos' mood board comparison with our logo, it's an interesting approach! Thank you, Chris.

[Stew-zb]

Your videos is refreshing for the fact that what you acknowledge is how I've manage to stay successful as a designer for over 25 years. When it comes to logo design, aesthetic is important but more importantly is the message or the story the logo is trying tell. Substance over style should always prevail when designing a logo with the less is more approach to heighten the story the logo is telling. I'm also with you on the Under Armor logo as the concept is interesting but the execution of it isn't.

[EbenezerOnu]

Great insight on the fact that not having a process affects design work and strains the brain of thinking it's doing something new. Personally have no problem with the UA logo as design is subjective. Thank you sir for all you do

[TJB_Creative]

I'm indifferent about the aesthetics of the UA logo, but Chris never mentions specifically what he dislikes about it. As influential as he is and as much weight as his opinion carries, I think his audience deserves to understand why he feels as strongly as he does. It almost feels like the UA mention was just clickbait for a side discussion about taste & trend. Just an observation.

[VonGreen]

And this whole time I'm waiting for him to say why the Under Armour logo is bad...

[dualboyy]

The way Chris spoke about UA logo made me reconsider whether I just don’t see that this logo is somehow bad 😂

But I never had a problem with it. It’s simple, clever, looks kinda sexy, confident and sporty. It gives me this aggressive vibe. I like it, even though I don’t own any products by them.

Remember, just because Chris says it’s butt doesn’t mean you can’t like it