Campaign Details | Ringba Call Tracking & Analytics

Campaigns are the heart of Ringba and control every aspect of any call routed through the platform. In this video, you are going to learn how to navigate and understand the Campaign Details page.

From the campaign details page, you can install Call Tracking Tags, configure Payout Settings, manage your call routing and setup URL parameters and campaign pixels.

Performance Summary
A 7-day overview of all the calls that have been routed to the campaign.

General Info
The Campaign's basic settings including, Name, Campaign ID, Tracking ID, Number Format and configuration settings for managing duplicate calls and call recording.

Spam Filter
Campaigns are configured by default to Reject Duplicate calls from the same caller ID after two seconds and to automatically block Anonymous Callers.

Payout Settings
Tracks all the publisher payouts for calls sent to the Campaign. Campaigns have the ability to track payouts used a 'Fixed" payout or a "Revenue Share". The settings can be overridden at the Publisher-level.

Publisher Numbers
Add additional tracking numbers to a Campaign for you or a Publisher in your account.

Call Tracking Tags
Installing Call Tracking Tags on landing pages tracks calls using Number Pools. Number Pools work by placing the Ringba Javascript tag on your websites and landing pages to display unique phone numbers to every user and attributing detailed information about the source of the user.

Call Routing
The routing configuration the campaign uses. There are two types of call routing for Campaigns. Standard Routing uses Targets and Groups to route calls based on Priority and Weight. IVR Routing sends calls to an Interactive Voice Response Tree that uses nodes and caller prompts to route calls to an IVR Routing Plan.

URL Parameters
Pass information directly into Ringba for reporting and integration with other platforms.

Tracking Pixels
Pass information directly from Ringba to other software platforms.

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Ringba is a global communications platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.

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