Demystifying Direct Mail Attribution: Track & Report Results, for Real!

Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who's Mailing What!, serves as the moderator of this discussion, featuring:

*Brad Kugler, CEO of DirectMail2.0 & Who's Mailing What!
*John Miglautsch, Founder of Miglautsch Marketing Inc.
*Guy Fashano, Sales Manager at Mailing Systems Inc.

This jam-packed, hour-long session, explores these topics:

*Various attribution models and cutting-edge tracking techniques like unique offer codes, personalized landing pages, QR codes and more
*Advanced strategies such as the use of AI in mail attribution/tracking modeling, leveraging customer match, A/B testing, and matchback analysis
*How to integrate your efforts with CRM and marketing automation platforms, and how to build a collaborative team for optimal results

We also cover key performance indicators, data-driven campaign optimization, and showcase real-world success stories.