#361 – Overcoming Fears: US Amazon Sellers’ Guide to European Expansion with Andy Hooper

In this episode, we talk to an expert in expanding Amazon businesses to Europe about the complexities of VAT, logistics, and compliance. His key strategies and insights can pave the road for a smoother ride in your journey.

In episode 361 of the AM/PM Podcast, Kevin and Andy discuss:

01:14 – Backstory And Start In E-commerce
02:58 – Helping Sellers Expand Internationally
04:01- A Big Change In VAT In 2016
07:47 – Brexit Came And How Did It Affect Sellers
09:42 – A Lot Of US Sellers Are Afraid To Expand To Europe
10:26 – The Complexity Of VAT In Europe
15:56 – The Cashflow Is Critical
19:30 – Differences Between US and EU Amazon Seller Centrals
19:57 – Idiosyncracies And Foreign Languages
23:24 – Listing Translations
25:34 – Expanding To EU: Test The Waters Or Go All-In?
32:25 – Market Research Before Expansion
33:55 – What Is The Competition Level In Europe?
37:44 – Breaking Down Other Non-Amazon EU Marketplaces
43:52 – Shipping, Logistics, & Operations Strategies
44:36 – All-In-One Service For Amazon Europe Expansion
53:53 – Formal B2B Invoices And VAT Receipts
55:04 – How To Reach Out To Andy Hooper
56:58 – This Week’s Words Of Wisdom

[tomnorton]

The smart ones (like this guy) got out of the selling side on Amazon. Unless someone has an endless supply of capital they cannot scale. No actual money can be made today unless you can get an exit payout.