SE Factory Tour: Surabaya, Indonesia | PRS Guitars

Step behind the scenes of our SE factory in Surabaya, Indonesia to see the meticulous approach taken in creating our SE family of instruments.

[ideaistic]

bought an SE Custom 22 and it's perfect right out of the bag.. thank you for developing the SE line. I hope one day i'll be able to get a Maryland made Custom.

[ajx]

So this is what a transparent, open and honest guitar maker looks like...

[ishguitars]

Its jaw dropping to see how much hand work and state of the art tools are used on these $700 guitars. I had no idea that SE's are truly a handmade guitar, that just so happens to be made in Indonesia!

[gerardoleary]

Indonesians take pride in their work. I have a Standard 24 USA (2003) and recently purchased a Custom SE (Indonesia). I replaced the tuners with PRS locking tuners and swapped the stock pickups with Seymour Duncan Black Winter pickups. Now the SE sounds and plays just as good as the US model. $800 for the guitar, $100 for the pickups and $100 for the tuners. My frugality paid off. Much respect for the PRS operation in Indonesia.

[iankanlah]

Saya gitaris tapi bukan penggemar gitar PRS tapi jujur saja, entah mengapa menonton Video ini membuat saya bangga bahwa Brand sebesar PRS mempercayakan (sebagian) produksinya di Indonesia. Lalu melihat pegawai pabriknya, saya mendoakan mudah-mudahan perusahaan berlaku adil terhadap hak-hak para pegawainya. Terima kasih atas Kontribusi Tak Terlihat-nya ya, Mas-mas dan Mbak-mbak semua. Semoga sehat selalu sekeluarga, rezekinya dicukupkan dan diberkahkan. Aamiin 🙏

[mohammadbagusmanindya]

Alhamdulillah, I want to say thanks to PRS helping my country to increase prosperity although I'm not PRS fan. That's my motivation, I have plan to open musicshop soon in the future.

[corneliuscrewe]

I love that the name of the Indonesian factory is applied to the guitar. Those folks should be proud of the work they do.

[claudevieaul]

The SE looks plays and feels great - everyone involved in the Indonesian plant can be rightfully proud of their work 😀👍🙏

[rendyandrian]

I was a person who didn't care about PRS guitar for years. I just knew it as a guitar which has bird inlay.
One day, one store near my place had PRS CE24 in stock. I was curious and tried it once. Something inside my mind said this is a nice guitar. I think I fell in love with PRS that day. So, I learnt more and more about PRS thought youtube video. I also agree with a few of PRS philosophy such as guitar has to look good and writing the name of the overseas company overseas which produces PRS guitar. The last video that I like from PRS is when PRS invites youtuber to their factory and allow them to ask anything about PRS and put it in video. I watch Tone King and Philips McKnight video of it.
This video makes me respect PRS even more. Basically this video is an advertisement about how good the process of making PRS SE. But, PRS makes it not as advertisement. They openly explain the factory, the process, and the different between USA made vs Indonesia made guitar. PRS isn't afraid of being honest to their potential customer.

[frederickthompson]

Nothing like a little transparency to underscore product quality. I'm lucky enough to own a USA-made and an SE PRS, and I have to say the SE (Santana gold) is absolutely flawless. Thanks, Paul, for your attention to detail...

[MC-xrnp]

The SE line is hands down the best bang for buck in the industry. This factory rivals some big name US factories.

[Freedum_Fries]

They do an amazing job in Indonesia!! every SE I have ever played right out of the box is perfect!!! I wish I could fly out there and high five everyone.

[ashthegreat]

Indonesia has a long history of intricate work working - just look at Balinese furniture. Makes sense they’d do great guitars.

[ryantucker]

The fact that PRS made this video available says a lot about what kind of product they are trying to produce. They are not trying to lie or get around the facts. They are basically saying...."HERE IT IS....and We Stand By Our pretty straight forward to I appreciate it as someone who is gonna go buy one of these models this gotta get the blue one!)

[stevencsmith]

I love my Lefty 2018 SE Custom 24, tobacco sunburst, made in Indonesia! ❤️ I got my tan gig bag signed by Paul Reed Smith at a local guitar show in May this year!!!

[musicmore]

Not only does PRS make great instruments, their customer service is top notch! For what it’s worth - I purchased a S2 singlecut while I was sedated on hydrocodone through spinal injections. The guitar sounded great and was light weight at 8Lbs. The body was very comfortable, the simple bridge felt good and the guitar stayed in tune. I was having dexterity problems with my chording hand but I thought that was due to the narcotics in my system. I bought it and the next day when the meds wore off I realized the neck was thick and that was why My chording hand was having difficulties it wasn’t the meds. I could not get used to the neck but I loved everything else about the guitar. For 2 1/2 yrs I tried to get used to it and struggled with the idea of selling it. Finally I decided to see if PRS could recarve the neck to their pattern thin profile. They said yep they could. I sent it to them and got it back on the same day I originally purchased it 3 yrs earlier. They fulfilled all they said they would do. The time frame they quoted me and the price was as quoted. The guitar looked brand new as they even got rid of blemishes I put on it. It plays, sounds and feels amazing. What makes this guitar even more special is the fact that it was born then born again on the exact same day 3 years later. I have since gotten rid of all my other guitars. I simply had no need for them because this S2 is perfect. PRS skills and customer service is top notch. I have nothing but respect for this guys. They are Masters of building guitars. Thanks guys for your dedication and honesty.

[CabMech]

I literally just bought an SE a few hours before seeing this video, seems serendipitous. Thank you for this look inside

[timrex]

Bought a Korean made SE roasted maple neck for gigging, loved it so much that I only use it the studio, one of the best guitars I've ever owned. Thanks Paul and the prs team in Korea

[niptodstan]

Gibson should watch this and teach their USA staff how to do it.

[AldyWaani]

I guess this factory deserves a visit by Santana himself 😉

Cheers from Indonesia! 🇮🇩