Fireside Chat Series Ep. 1: Role-Based Partner Pairing

In this episode, Mark is joined by Greg Plum and Greg Unruh for an insightful fireside chat. They dive deep into the concept of role-based partner pairing, sharing their experiences, lessons learned, and practical recommendations on how to successfully implement this powerful framework in both small and large organizations.

Discover how role-based partner pairing can enhance multi-tiered engagement, increase conversion rates, and help companies of all sizes build stronger, more productive partnerships. Greg Unruh shares the foundational framework he developed, which has been applied across multiple industries, leading to faster revenue growth and improved collaboration.

Whether you're part of a lean startup or a mature enterprise, this conversation covers:
1. The benefits of role-based partner pairing
2. How to create meaningful partner connections
3. Maximizing resources through collaboration
4. Developing a content strategy to foster deeper engagement
5. Real-world success stories from both Greg's careers

Tune in to learn how to leverage role-based partner pairing to increase top-of-the-funnel activity and close more deals!

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