What Happened To Panasonic?

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Panasonic is one of the most iconic Japanese electronic companies of all time. Against all odds, Pansonic rose from the ashes following WW2 and grew to dominate the global electronics market in a wide variety of industries from appliances to TVs. But, more recently, the state of Panasonic isn’t nearly as healthy or strong. In fact, Panasonic has been on a decline for the past 30 years during which time the company has laid off over 150,000 employees. But what’s even more concerning is that based on their balance sheet and financial statements, MacroAxis has given Panasonic a bankruptcy probability of over 100%. This massive fall from grace may seem surprising at first glance but when you take a look at how Panasonic has strayed away from their roots, it all starts to make sense. The 3 principles that allowed Panasonic to dominate the world were their willingness to always keep experimenting, pairing great products with even better marketing, and leveraging downturns to the max. However, the modern Panasonic doesn’t do any of this resulting in their current bleak state. This video explains the story of Panasonic and its visionary founder Konosuke Matsushita and what happened to Panasonic.

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Timestamps:
0:00 - Dire State
2:22 - Always Keep Experimenting
7:22 - Great Products Don’t Sell Themselves
10:44 - Downturns Are A Blessing
13:46 - The Brutal Fall

Thumbnail Credit:
Reuters - Toru Hanai

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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.

[erbol]

Toshiba and Panasonic are clear examples of what happens when executives care more about power and money instead of company. They lost technological competition

[theminicooper]

My mother purchased a Panasonic Microwave brand new in 1989 and I still use it!! Works perfectly!

[ulquiorraschiffer]

Sad to see this happening to a great quality company. Their products never let me down.

[ykthang]

For your information, Panasonic was once called NATIONAL before they changed the brand label to Panasonic.

[heron]

Some time ago I worked for Panasonic in Japan for more than a decade. I noted a lack of imagination and a feeling of complacency. It was also quite bureaucratic and top-down in spite of its claim to be led from the bottom. Non-Japanese like me were automatically placed at the bottom of the pyramid, but our ideas (including for corrections to glaring grammatical errors on their main website) were not welcomed. While I was there, the popular nickname for Matsushita, as it was then called, was Manéshita - 'copied.' Even then, in the eighties, supposedly at their peak, they struggled to come up with new ideas and told their researchers to produce a certain number of patents every year. I had a Panasonic bicycle, honeycomb disk stereo speakers, washing machine, and air conditioner. All extremely good.

[MrBendybruce]

I still own One of their final generation plasma TV's. They have always made quality products, but sadly that alone is not enough to ensure a successful business model.

[johniii]

All the major Japanese companies fell. It's largely due to Japanese culture they couldn't keep up with innovation in as the real thing was software. Too rigid of a culture as things evolved. Japan became to expensive for their manufactuating.

[tellmemoreplease]

The company is now run by bean counters (people with MBAs). Konosuke Matsushita was more of an engineer.

[pokeoak]

Just in August, I went to Japan, I saw all sorts of Panasonic factories and the Sony cameras were the best I ever saw. Over 100% chance of Bankruptcy is just astounding, how?! Stay great Panasonic!

[eskay]

Panasonic is smart to go ‘right sized’ in adjusting to change of time. I still uses their refrigerators, air conditions & fans. I will buy their products without hesitation.

[MajorDrama]

I miss Panasonic - One of the great defining Japanese manufacturing giants that built very solid, very reliable and queitly prestigious products that gave my generation enormous respect for the Japanese, their values and especially their engineering

[DanG-xlop]

I immediately loved this video with his 2nd rule, "Good products don't sell themselves."

[ondrejsedlak]

A former student of mine from my time in Japan was (and could still be) an engineer at Panasonic. I got an interesting insight into the company from our many conversations.

To put it simply, they tried to play everything too safe, taking way too long in terms of releasing something to market (engaging in meeting after meeting after meeting for to finalise the most mundane of unimportant things) and failing to realise when they should change direction as opposed to stubbornly pressing on.

One example was a multi-billion dollar plasma display factory, which started construction during the decline of plasma displays. The entire place was completed, ready for production and then immediately closed without producing even a single panel.

They are still quite popular in Japan but their overseas market is definitely a foregone conclusion.

[Lego_Collector_]

Panasonic was a great company, it is sad its gone!

[gnzllr]

It is sad to see that quality is not always the key to success. I associate Panasonic with quality and will continue to buy their products.

[Tential]

Sadly, Panasonic actually makes amazing products, with amazing looks. I always use Panasonic when available. They just don't advertise. I specifically use their head units for cars because it integrates the best, looks wise.

[vxutfgn]

Honestly, despite the fact that Panasonic had lost its major stakes in the communications sector, it still remains a great brand in terms of producing batteries for different industries and smart home innovations. We used to have a Panasonic TV set many years ago, and the TV still worked after all these years. 😊

[erwinmanla]

I'm already 32 years working in a marketing firm that sold appliances and motorcycles and we are still selling Panasonic products until now.

[bobfk]

This is very interesting.
For many years I've relied on Panasonic for what, I consider, good quality.
I hope they don't go out of business.

[jschoonj]

What kind of b.s. is this. Panasonic is making over 2 billion dollars in profit each year. They’re not going bankrupt.