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Sodexo Live! frictionless retail at Brighton & Hove Albion
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Sodexo Live! the venue partner of Brighton & Hove Albion since 2013, has made a significant investment at the American Express Stadium, to further enhance the experience for fans and guests alike.
This month saw the launch of a new frictionless retail store, the West Stand Tap, which is fully automated and allows guests to walk up, scan their payment device (card or phone), grab what they want and then simply walk out to complete their purchase.
The launch of the store was to provide fans with a quick service retail solution that offers key items on matchday. Items available include a selection of beer, lager, cider, soft drinks and pies and sausage rolls from local favourite Piglet’s Pantry.
This month saw the launch of a new frictionless retail store, the West Stand Tap, which is fully automated and allows guests to walk up, scan their payment device (card or phone), grab what they want and then simply walk out to complete their purchase.
The launch of the store was to provide fans with a quick service retail solution that offers key items on matchday. Items available include a selection of beer, lager, cider, soft drinks and pies and sausage rolls from local favourite Piglet’s Pantry.
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