Building a Culture of Quality

# Building a Culture of Quality and Engineering Excellence | Martin Hinshelwood

**📌 Chapters:**
1. 00:00 – Introduction: Why Culture is Critical to Quality
2. 03:00 – Engineering Excellence: Lessons from Boeing’s Rise and Fall
3. 07:15 – The Risks of Prioritizing Revenue Over Quality
4. 10:30 – Agile Frameworks Are Tools, Not Solutions
5. 13:45 – What a Culture of Quality Looks Like in Practice
6. 17:00 – Empowering Teams with Knowledge and Leadership
7. 20:30 – How Naked Agility Can Support Your Journey

**🎯 Who This Video is For:**
- Engineering leaders aiming to build a culture of excellence within their teams
- Product owners and business leaders focused on long-term product quality
- Agile practitioners seeking to align tools and frameworks with organizational culture
- Organizations looking to prevent failures caused by cultural and ethical missteps

**📖 What You’ll Learn:**
- Why a culture of quality requires collective responsibility and technical leadership
- The dangers of prioritizing short-term revenue over long-term value
- Real-world examples of cultural collapse from Boeing and Volkswagen
- How Agile frameworks fit into a culture of quality and why they’re just tools
- Strategies for empowering teams with knowledge, leadership, and engineering excellence

**💡 Key Takeaways:**
- Tools and frameworks are only as effective as the culture that uses them.
- A culture of quality prevents ethical lapses and fosters innovation and trust.
- Technical leadership and engineering excellence are contagious—when demonstrated, they inspire others.
- Building a culture of quality takes time, effort, and a focus on shared values.

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