HUGE SoFi Brand Awareness Catalyst Coming Soon

In this video, I discuss a recently updated total deposits amount for SoFi from the FFIEC.

$SOFI #SOFI #studentloanforgiveness #galileo #optionstrading #payinfour #goldmansachs #jpmorganchase #sofibuyout #acquisition #breakingnews #leaks

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Disclaimer: This content is for education and entertainment purposes only. Tevis / The Fundamentals of Investing Podcast does not provide investment or tax advice. The information is being presented without consideration of the investment objectives, risk tolerance, or financial circumstances of any specific investor and might not be suitable for all investors. Past performance is not indicative of future results. All investing involves risk, including the possible loss of principal.

[Blob]

The ARPAC is a lot higher for SoFi than NU, incredible exposure at Swift concert, don't forget Aug. 31st SoFi will become the issuer of their credit card, SoFi needs to seriously improve the invest segment. Good things ahead TY Tevis.

[tonyprice]

I am at the stage where i am just holding my SOFI share position. I probably won't be buying any more unless we dip down below $9 again. But the recent price action suggests that there could be some support building in the $9.75 to $10 range. I am fine with continued price consolidation at these levels. I may trim a few shares should we break out to the $13 to $15 range. And by selling 'first in - first out', i would be further reducing my overall cost basis.

[dimitrielijah]

Thanks for all the work keeping the SoFi community in the loop. Appreciate you man! Also, I think Sofi is a company as time goes on people will realize it's staying power (vision) and growth potential (fundamentals) imo. Slow and steady which is good by me being a SoFi long holder.

[DrNoSpectre]

SoFi is 20% of my portfolio as well. I'm SoOo tempted to pull the trigger to sell all the past week because of the huge gains but I'm holding for the long term.

[timriordan]

Would like to find out the total impressions SoFi will gain from the Taylor Swift concerts? From TikTok to YouTube to Facebook to Twitter to local and National media coverage, I would venture to say the total impressions are in the billions. Those who say SoFi is not getting their money’s worth from their SoFi Stadium’s naming rights is not understanding how important branding is when it comes to making a decision on which company you choose in a competitive scenario. Thanks for the video Tevis!

[SteveJones-glwi]

UBA is a new term for me, thanks for the explanation. Great info provided to us as always. My LEAPS are sold out to Jan '25 so I am with you holding the stock and loving the execution of management and upward trajectory of the stock price. Temporary retrenchment means nothing to us long term holders.

[steveinthemountains]

Hey Tevis. I'm onboard with your strategy. If SOFI continues to execute this well, I won't start trimming my position until 2026. I'd love to maintain a sizeable position in my Roth IRA for when SOFI starts paying dividends!

[Pete_.]

I agree with you on the Taylor Swift concert run at SoFi stadium. After the LA Rams 2022 season Opener on Thursday night football 
(Sept 8th) the stock popped +15% within the next 4 trading days.
But I think the most impactful news-related catalyst in the short term will be on October 1st, when these kids have to pay back their student loan debts.

[IvanHon]

First time seeing “unaided brand awareness” in an investment video as a marketer myself. I also use advertisings to determine or speculate a company’s performance too. Hopefully this kind of analysis could be done more comprehensively using marketing channels/theories.

[Investincompaniesnotshareprice]

Imo, SoFi is a unique hybrid and holds a place among Fintech’s that finding a true comparable company is extremely difficult, if not impossible. Q2 imo has further demonstrated this.

[mr.nobody]

Sofi is all those companies you mention in one!!

[mattvoigtlander]

This concert week is awesome for the brand awareness, wonder how many people sign (or signed up this quarter) to get 25% merch cash back on sofi debit or credit card? Do they allow new member sign ups in the stadium to get those deals on those products?

[imunfathomable]

Sofi still up 8% in last week and 100% in last 3 months... it's fine

[Investincompaniesnotshareprice]

What happened to Sofi Weekly yesterday?

[aseemtelli]

I thought you were going to mention CNBC’s top FinTech list, man am I getting old.

[vincentstanley]

sbc rearing its ugly head again. need a video on that