Introducing the first-ever BMW XM.

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BMW XM - The first electrified high performance vehicle that newly defines expressive lifestyle for BMW M.
With a bold, and striking new exterior, the BMW XM is a first-ever in many forms in our high performance model range, reflecting the new model's extraordinary attributes: extroversion, sovereignty and self-determination.
The BMW XM is unapologetically forward thinking, and designed to release pure expression.
It is an extravagant experience, to fit a lifestyle that breaks the norm.
Sit back, and feel the power of something truly new.

BMW XM *: Fuel consumption combined (WLTP): 1.6 - 1.5 l/100 km; Electric power consumption combined (WLTP): 30.1 - 28.9 kWh/100 km;
CO2 emissions combined (WLTP): 36 - 33 g/km; Electric range in WLTP cycle: 82 - 88 km. * All figures are preliminary values.

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BMWM

There is nothing M about this abomination. This is what happens when you hire a bunch of people who have no idea what BMW has been and should be.

lanand

Looks like a very menacing super SUV, sadly again with the branding as if M enthusiasts were interested in the fashion and vegan industry LMAO 😂😂😂😂

arzaluzx

I’ve decided that this is the car we are going to look back on and be reminded that NFT’s were a thing. This video proves that they were trying to cater to a culture that lasted for three months and their design and marketing department were a already too far invested to make any changes.

MambaMentality

Even this ad shows that XM is not related to autosport, but to fashion. It was created only because SUVs are prevalent nowadays. It is sad that in the beginning, we saw a true mid-engine M car which represents BMW M as legendary sports car engineers.

MousesMortar

Interesting to see how this ad never mentions anything related to Motorsport, only girls taking selfies inside the car. I think this is a big insight on the target of this car.

_Leonardo_

How it started: M1 🤩
How it’s going: XM 🤢🤮

avigator

Wish I could get that 1:07 of my life back...

lotmeet

Thanks for the horrendous design of the new M2 BMW M! Especially considering it's the last ICE M2 as well!

deedsofdecapitation

I remember growing up and being obsessed with BMW and everything the brand stood for….thank you BMW, for continuing to make me enjoy Mercedes’ more and more by the day.

joshuad