Marnie Rabinovitch Consky's Thigh Society: Redefining Comfort, One Leg at a Time

**Ever dealt with that annoying thigh chafing? Julie had a heart-to-heart with Marnie Rabinovitch Consky, Founder and CEO of Thigh Society, who turned her personal struggle into a thriving business. Thigh Society is the leading direct-to-consumer brand of size-inclusive long leg undergarment solutions to sweating, chafing and modesty designed to help women move through the world with comfort and confidence.

Marnie is an entrepreneur who started her company based on a problem that she couldn't find a solution for: long leg underwear for women that wasn’t shapewear or a men’s boxer brief. Without any related experience in sales, clothing manufacturing or ecommerce, she followed her hunch and self-funded Thigh Society to over $25M in sales, creating a new long leg underwear category of shorties that she calls “chafewear”.

Thigh Society has been featured on The Today Show & The Marilyn Denis Show, in In Style, Buzzfeed, and SELF to name a few, and is well loved by celeb influencers like Meredith Shaw, Alicia McCarvell and Remi Bader in addition to being ranked as one of Canada’s Fastest Growing Companies in the Globe & Mail’s Report on Business for 3 years in a row. Marnie has been featured in Forbes Magazine, Nasdaq, the Toronto Star and several other notable publications and podcasts.

In this episode of Figure Eight, Julie and Marnie discuss rejecting diet culture, the power of focusing on a single product, and scaling a remote-work team.

**The journey of Thigh Society and the power of hyper-focus (00:01:29)**
Marnie's journey as an entrepreneur, identifying a gap in the market and creating the product she was looking for.

**Thigh Society's mission (00:19:14)**
Marnie discusses the evolution of Thigh Society's product line, the mission to help people feel comfortable and confident, and destigmatizing thigh chafing.

**Scaling up with a results-only remote work environment (00:26:16)**
Marnie talks about the challenges and decisions involved in scaling up the business, including moving away from cotton manufacturing and the shift to seamless knitting.

**Expanding markets and utilizing social media (00:38:39)**
Marnie discusses the growth targets surrounding social media, marketing efforts in Australia, and product use expansion for Thigh Society.

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