Data as Engineering (w/ Raazia Ali)

GetUpside is a platform that connects users with local merchants to help communities thrive. Our data team is small, but our footprint is large and rapidly growing, as we support $1B in local commerce.

In this talk, we will share a deep dive into how we do it and why it works.
In particular, we’ll talk about our overall philosophy, then dig into our development workflows and CI/CD pipelines. Finally, we will cover how we scaled all that to put data engineering tools into the hands of our entire GetUpside team.

00:00 Introduction
06:19 Explore the possibility of an engagement
07:20 Kick off the engagement by building models and training them
08:38 Wrap up the engagement
14:02 Data ops safeguards
15:53 Self-service resources
20:47 Results - Process impact
21:46 Results - Business impact