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Free Prize Inside - How to Make a Purple Cow, by Seth Godin - Book Summary
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Welcome to this animated book summary of Free Prize Inside, by Seth Godin. The Free Prize Inside book is divided into 3 main sections, and that’s how I divided the book summary. Therefore, you will get the 3 Key Takeaways from this fantastic marketing book by Seth Godin.
Here are the Time Stamps for Free Prize Inside, by Seth Godin:
00:18 Lesson 1: Why You Need a Free Prize
04:39 Lesson 2: Selling the Idea
08:48 Lesson 3: Creating the Free Prize
Free Prize Inside is the sequel to Seth Godin’s famous book, Purple Cow. Free Prize Inside teaches the reader/listener how to create a Purple Cow.
The premise of Free Prize Inside is similar to that of Purple Cow. Essentially, the idea is that the modern world is filled with noise, choices, and spamming. Purple Cow taught us that the only way to cut through this noise is to create something remarkable. Free Prize Inside teaches us how get to the edges and turn our existing, ordinary stuff into remarkable stuff. Not only is this strategy effective, but it’s also cheap and very feasible.
Remember kids’ meals at fast food restaurants? Was it the chicken and fries, or was it the prize? We all know the answer. We all know kids want the meal; it’s the prize. In the same way, kids want the cereal with the toy inside.
The Free Prize Inside enables companies to charge a premium for a commodity product. It allows companies to make more money, and they can do it without spending millions on ads or some technological breakthrough. The Free Prize is cheap, and Seth Godin teaches you how to create the Free Prize in this fantastic book.
In summary, Seth Godin teaches us how to create Free Prizes quickly, cheaply, and reliably, and he teaches us how to sell these ideas to organizations and investors. Ultimately, Seth Godin teaches us how to turn these ideas into reality.
I hope you enjoy the animated book summary of Free Prize Inside, by Seth Godin.
Please Like and Subscribe for more content like this.
#marketing #branding
Here are the Time Stamps for Free Prize Inside, by Seth Godin:
00:18 Lesson 1: Why You Need a Free Prize
04:39 Lesson 2: Selling the Idea
08:48 Lesson 3: Creating the Free Prize
Free Prize Inside is the sequel to Seth Godin’s famous book, Purple Cow. Free Prize Inside teaches the reader/listener how to create a Purple Cow.
The premise of Free Prize Inside is similar to that of Purple Cow. Essentially, the idea is that the modern world is filled with noise, choices, and spamming. Purple Cow taught us that the only way to cut through this noise is to create something remarkable. Free Prize Inside teaches us how get to the edges and turn our existing, ordinary stuff into remarkable stuff. Not only is this strategy effective, but it’s also cheap and very feasible.
Remember kids’ meals at fast food restaurants? Was it the chicken and fries, or was it the prize? We all know the answer. We all know kids want the meal; it’s the prize. In the same way, kids want the cereal with the toy inside.
The Free Prize Inside enables companies to charge a premium for a commodity product. It allows companies to make more money, and they can do it without spending millions on ads or some technological breakthrough. The Free Prize is cheap, and Seth Godin teaches you how to create the Free Prize in this fantastic book.
In summary, Seth Godin teaches us how to create Free Prizes quickly, cheaply, and reliably, and he teaches us how to sell these ideas to organizations and investors. Ultimately, Seth Godin teaches us how to turn these ideas into reality.
I hope you enjoy the animated book summary of Free Prize Inside, by Seth Godin.
Please Like and Subscribe for more content like this.
#marketing #branding
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