Chapter 10 - Pricing Understanding and Capturing Customer Value - 09/30/21

This is the video for the introduction to marketing course taught at the University of Houston in the fall of 2021 for chapter 10 on 09/30/21

Students should complete the following assignments by October 4th, 11:59 PM.
1. Chapter 10 Video quiz
2. Chapter 9-10 Lecture quiz.