How Guinness Went Global And Became 'Good For You': See The Beer's History In 3 Minutes

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A poetic Toucan and questionable health claims fuel some of the best advertising in history.

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[Photos: JEAN-CHRISTOPHE RIOU/MASTERFILE/CORBIS (MAP WITH PIN); KIM MAS (ST JAMES GATE); AGE FOTOSTOCK/ALAMY (BRITISH ISLANDS MAP); RICHARD CUMMINS/CORBIS (GUINNESS EXTRA STOUT); IVAN VDOVIN/ALAMY (1 EURO CENT COIN); HULTON ARCHIVE/STRINGER (LONDON STOCK EXCHANGE); ADVERTISING ARCHIVE/EVERETT COLLECTION (GUINNESS 1950S UK BEER, GUINNESS 1930S SLOGAN SH BENSON, GUINNESS 1930S TOUCANS SLOGAN GUINNESS IS GOOD FOR YOU); BLOOMBERG/CONTRIBUTOR (BARTENDER); CHRIS JACKSON/GETTY (PUBS); STUART WILSON/GETTY (ARTHUR’S DAY CELEBRATIONS); PETER ZOELLER/DESIGN PICS/CORBIS (WOMAN WITH A GLASS OF GUINNESS); TAMARA HIM/DEMOTIX/CORBIS (ARTHUR’S DAY IN DUBLIN); BRENDAN DONNELLY/CORBIS (DUBLINERS ARTHUR’S DAY)
  1. Fast Company
  2. Guinness (Brewery / Brand Of Beer)
  3. The Beer Store (Business Operation)
  4. Beer (Beverage Type)
  5. Food (TV Genre)
  6. History
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