Reasons Why A Marketing Degree IS USELESS - Alex Berman Explains

No idea on how to become a marketer? Maybe you've looked into getting a marketing degree. In today's video, I want to talk about why a marketing degree is useless.

It's become a cliche now of people that have degrees telling you not to get degrees. I have a bachelor of science in marketing from Florida Gulf Coast University. It wasn't as useless as some people say, but it was basically useless and it's still not something I really recommend anyone get, because if your goal is to start a business, you don't need any degree at all. All you need to do is go out there and sell. And what I learned in business school isn't really the best for entrepreneurship. During the business school curriculum, I did learn some good stuff that came in handy later or would have worked if I had gotten a career in marketing. Things like doing a SWOT analysis or all these random charts made by McKinsey and some other major consulting companies. Like when to sell a company out of your portfolio, whether it's a dog or a rising star or a question mark.

I know all this stuff now, but they didn't really teach me how to get my first client. They didn't teach me how to hire correctly. And there's a lot of stuff that is necessary for becoming an entrepreneur that they didn't even cover at all in the business school. And it's only now that I'm 29 years old and we have a company of 30, 40 people that I'm even starting to remember what I learned in business school and having it come back. That's how useless it was for the first nine years of my career.

But I don't want to completely sh*t on the idea of a degree because it did get me my first job in New York. I don't know if they would have hired me without a degree, but I did meet them via cold email and the agency in New York that I worked at later. So basically, my entire career in New York was created via cold emailing these people and asking them to coffee or Tom from the agency, I met at a meetup. So would they have hired me without a degree? I don't know, but I definitely got the meeting before they even asked about a degree or anything.

Ankit, who puts a lot of these notes together and said, "I am doing an MBA right now. So thank you for making me write this." Well, hopefully, we can save you some time, Ankit. Especially if you're doing an international degree, I would not recommend anything like that.

0:00 Introduction

0:45 My Background in Marketing

1:09 The Pros and Cons of a Marketing Degree

2:47 Reason #1 The Speed of Change in Marketing

4:13 Reason #2 You Will Need Experience Anyway

5:35 Reason #3 Practice What You Preach

6:38 Reason #4 Degrees are Expensive

7:35 Reason $5 Marketing is Not Marketing Anymore
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Reasons Why A Marketing Degree IS USELESS - Alex Berman Explains

#Degree​ #Marketing #Email10k​

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[AlexBerman]

Hey guys, Thanks for watching the video. Lemme know - If you did graduate, what did you major in? Is it helping you in your career right now?

[platanopower]

I have 6, 2nd-round job interviews spread out between this afternoon and Tuesday at several San Francisco Series B and C companies ... as their Head of Marketing.

Do I have a marketing degree? Nope!

Did I even finish college? Nope!

All I had is experience and using Alex’s cold email for a job strategy.

I’m 25 years old from Columbus, Ohio... about to make more money than I can shake a stick at.

[rithikgupta]

Bro, I wished I got to see this before enrolling for marketing, Now after 2 years of having degree, I would say this man is God

[larryhenson]

Alex, I love you like a brother from another mother, but I think you are being misguided with this one, sort of. In fact, even in your video, you're making an argument for both sides, and I say it depends. "Useless" is a pretty harsh word but is it "worth" $70 - 100k for a marketing degree? Probably not. Most teens have no clue what they really want to do in life, except wannabe biologists, scientists, doctors, etc. Somehow those guys seem to know exactly what they want to do. There are so many things that happen on a sub conscientious level that it's easy to say going to college is "useless." Going to college teaches you discipline, responsibility, critical thinking, and many other things I'm not going to list here. You get the point. I'm in agreement that it's not "worth" what universities are charging today, but useless is unwarranted. P.S. Although my professors would teach what was in the curriculum, they would also teach what was happening in the "real world" as well. The good professors usually do!

[worldwideearn]

Sorry bro, but your videos are losing value with so much pushing of your membership program...at first it was fun to watch, but than just lile watching an ad, makes us wanna change the channel

[anu]

Watching this with a business management and marketing degree

[khaledserry-]

I'm with Ankit on this go for an MBA

[Alexktaylor]

Another Alex! Epic! I have a bunch on marketing topics also, great vid!