How I Shot this Commercial for AirAsia - Behind the Scenes

In this video I go behind the scenes on a recent campaign I shot for AirAsia and American Tourister. This campaign was shot in one day in Kuala Lumpur, Malaysia and I go in-depth through the entire process of the shoot.

00:00 Introducing the Project
02:01 Support for Frame of Mind
04:14 The Planning Phase
09:36 Capturing Hiep in Chinatown
21:35 Filming Oliv Downtown
31:25 Recording Duo Scenes
35:55 Final Thoughts on the Project

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#bts #client #behindthescene

[GakuLange]

Let me know if you'd be interested in an edit breakdown of the commercial💫

[hooploops]

I have been watching gakuyen for about 4 years now this is why he is the GOAT and so underrated he posts content that no OTHER creators will show you BTS.

Gakuyen if you see my comment you are the goat for not gatekeeping and actually showing people u deserve the the most success and keep on winning.🔥🔥🔥

[Alisha-ygc]

Coming from the days when gaku would post few small bts clips to this full breakdown is truly a blessing and thank you for giving this masterclass for free.

[streetwithane]

@13:33 the lady waving is hilarious!!!! This was great Gaku, this kind of BTS not only adds to your the work and knowledge that you already share with us but it also gives us that feeling of immersion. My favourite portion of the video was definitely the train station shots. I saw the add before this video but to see the extras that only had a moment in the video do multiple takes was something I didn't know I needed. I'm also glad that I got to see how you took the video of the models walking in the street. Definitely keep this up, I know future collaborators will for sure appreciate all of this. Lastly The Weeknd dropped another album today and you posted a 39 minute video, today is good.

[venessamay]

omg u made me see my city differently, never thought the shop i walk pass almost every day could look so good.

[wonghansern]

its so true that projects based in Malaysia always have colour like this naturally, even from a foreign team.

[gunplakiwi]

Love this format of transparency! Respect for focusing on the project, while making bts and showing the process

[egaputram]

Wow, I'm super into the video! Thanks for this type of concept of the video Gaku!

[sufiakrammm]

THIS WAS FROM YOU?? IVE SEEN THESE COMM IN PUBLIC EVERYWEHRE IN MY COUNTRY AND DIDNT REALISED IT FROM YOU

Great work my guy 🙌

[tim_butcher]

This is such a valuable video, Gaku — thanks for sharing. It shows how much work you’re putting in. There was a time when ad budgets would cover bigger production teams, but this just shows how much value brands are extracting from creators like you who can smash out multiple content. Nice work 🙌

[zoistoik]

Damn that air Asia red came out so good with your color grading!

[bernovem]

Wow! Nice! Thank you for showing the behind-the-scenes. As a one-person production, this meant a lot to me😉

[DanialKeni]

maaaannnn ... its really nice seeing other shooters visual perspective on things you see everyday. A fellow Malaysian here hehe. The colors in this video is supeeerrrr fresh!! Love your work man 🔥

[joycekoh]

Such a detailed and informative BTS! Love it. And yes - that porcelain store (or we call them tableware or kitchenware stores) is called Siew Kum Trading in downtown KL, selling pots, chinaware, and traditional rooster bowls, etc. Once again, thank you for creating amazing work and putting in your all for this campaign!!! Much appreciated 🥹🥹🥹

PS: Thank you Tsubasa for all the fun bts footage too!

[KiraViverna]

Man I immidiately fell in love with your style

[smcnamara]

Dude, you are my new favourite filmmaker. I love your stuff, great tutorials and BTS as well

[rainbowpanther]

this is so cool to see the behind the scenes, i feel like im actually on set with y'all! I love seeing all the techniques you use

[tobiahtayo]

Love that you'd share this so freely. Thanks man!

[Geekception]

I really enjoyed watching this, especially as someone who has shot at those locations before. cheers fam!

[stabilizedmedia]

Would love more BTS videos like these than tutorials. This knowledge teaches much more than creators really need.