Top 10 Startups Founded by the Ola Mafia

More than 50 former Ola employees have gone on to build their own startups and they are part of what we are calling the Ola Mafia.

Just like Flipkart and Paytm employees who have contributed to building the next generation of internet startups - so has the innovative team behind Ola.

In today’s video, we’ll be looking at the top 10 startups founded by the Ola Mafia which are changing the face of Indian entrepreneurship and are helping make India the world’s 3rd largest startup ecosystem.

00:00 Intro
01:04 Uni Cards
02:05 xto10x technologies
03:02 Allo Health
03:51 Amnic
04:45 O'Be Cocktails
05:46 Hubble Money
06:26 Azah and Powerhouse91
07:29 Awign
08:16 LegalKart
09:12 Ultrahuman

Uni Cards: Nitin Gupta and Prateek Jindal, former employees of Ola Financial Services, co-founded Uni Cards in 2020 to address the lack of credit card access for young Indians. Their "Pay one-third" card allowed users to split payments into 3 interest-free installments over 3 months. Following regulatory changes in July 2022, they pivoted to co-branded credit cards and loans with the support of lending partners, raising $95M in funding.

xto10x technologies: Xto10x, founded in 2019 by Saikiran Krishnamurthy, Neeraj Aggarwal, and Binny Bansal, aids growth-stage startups in scaling their operations. They offer software to track employee NPS, generating reports for improvement. They run the Founders' Academy course to guide founders in scaling from a few to thousands of employees. Over 200 companies have used their product, and 24 startups have graduated from their academy, contributing to Xto10x's profitability.

Allo Health: Allo Health, founded by Pranay Jivrajka in 2021, is a digital sexual health clinic providing personalized and discreet healthcare solutions. Jivrajka leveraged his family's pharmaceutical background and Ola experience to address India's stigmatized sexual wellness industry, estimated at $1.63B. They openly discuss sensitive topics on their YouTube channel and recently opened a physical clinic in Bengaluru. The startup has raised $4.4 million for its vision.

Amnic: Amnic, founded by Ola co-founder Ankit Bhati in California, is a SaaS platform aimed at optimizing cloud infrastructure for businesses. With a $14 million investment, it addresses the issue of overspending in the cloud, a problem faced by many companies, potentially saving them up to 10% of their annual budget.

O'Be Cocktails: O'Be Cocktails, founded by Nitesh Prakash in 2019, offers premium ready-to-drink cocktails. Dissatisfied with inconsistent cocktail taste in bars, Nitesh developed his recipes through extensive testing and collaboration. They launched in 2021 and quickly sold over 100,000 bottles in the first year, thanks to their affordable 330ml bottles priced at Rs 180. With Rs 7 crore in investments, they aim to sell Rs 100 crore worth of cocktails globally in the next 5 years.

Hubble Money: Hubble Money, founded in 2021 by Neeraj Tulsyan and Mayank Bishnoi, former Ola employees and ISB alumni, offers discounted gift cards for brands like Flipkart and Zomato. They help users save 10% on monthly expenses. With 500,000 users having saved 1.1 crore rupees, the startup has secured $3.5M in investments.

Azah and Powerhouse91: Azah, an organic sanitary pads brand, was founded in 2018 by ex-Ola employee Shashwat Diesh and Aqib Mohammed. They aimed to address issues like rashes caused by low-quality pads. In three months, they sold over 100,000 pads. In 2021, they launched Powerhouse91, acquiring and scaling smaller D2C brands, including Azah, doubling its revenue post-acquisition.

Awign: Awign, founded in 2016 by Praveen Sah and IIT Ropar friends, assists companies in outsourcing gig work, managing worker selection, training, and task completion. With over 1.5 million gig workers onboarded, they've aided 100+ businesses. They've raised $24.3M to harness India's expanding gig workforce, projected to triple by 2030.

LegalKart: LegalKart, founded by Arvind Singhatiya in 2018, is an on-demand legal consultation platform connecting lawyers with those seeking advice. Addressing the issue of limited technology adoption among lawyers, LegalKart offers 24x7 online consultations in 10 Indian languages to connect clients with suitable lawyers, raising Rs 7.5 crore to digitize the predominantly offline legal industry.

Ultrahuman: Ultrahuman, founded in 2019 by Mohit Kumar and Vatsal Singhal, offers two key products: the Ultrahuman Ring AIR, claimed to be the world's lightest sleep-tracking wearable, and the Ultrahuman M1, a real-time glucose level monitoring metabolic fitness tracker. Ultrahuman raised $25.1M to target the metabolic disorders market.

Connect with us:

[atulkumar]

It seems like a proof of an actual good founder when others are inspired by you, your hardwork, grit, determination, and become new founders!!

[barryobrien]

Nice video. I was a little disappointed not to see more product startups. So much of what India does is related to apps and IT sort of products, that are pretty niche. Ola with the scooters and cabs seem to have a much bigger horizon, which will be critical for India to break into the global market space.

[atulkumar]

To me, a real founder is the one who builds his company and well as shapes better individuals who can go on to create even better organisations. Flipkart, Oyo are also some of many examples!!

[tamanna]

I liked Amnik and Ultrahuman 👍 waiting for some case studies now

[mdshuaibahmed]

Literally this video is amazing...loved it

[karthikranga]

Amazing list as always.
Good to see people are getting inspired from the leaders. Hopefully they are doing it in the right sense.

[BhargavGadekar]

*I just love OLA, he's doing so much for country and its people*

[Ruban]

Please release a video on zoho mafia as well

[biobroofficial]

Before you start day dreaming :

Nitin Gupta and
prateek jindal: IIT DELHI
Sai kiran
krishnamurty: IIM Ahmedabad
Pranav: IIT BOMBAY
Ankit bhati : IIT BOMABY

[Robi_l]

Why India startup industry is soo boring and lame