Uprising: Scott Goodson at TEDxMillRiver

Scott Goodson, author of best seller "Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements" (McGraw-Hill). Scott is also the founder of pace-setting global marketing and advertising agency StrawberryFrog. Scott coined the term "Movement Marketing" as the new model for brand building. He has built some of the world's most iconic brands, spoken at Cambridge University, Columbia Business School, and addressed business and marketing conferences around the world. Follow him @ScottFrog.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)