How I Gained 7.8 Million Followers In 40 Months (6 Key Lessons)

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[AlexHormozi]

Business owners: I buy and scale companies. I make more free stuff to help you scale here:

[joshpareja]

“People need to be reminded more than they need to be taught”… gold

[tarnorbert]

You were sitting in your wardrobe without a window when I found you. The videos were bad quality and unedited. Those were the best videos, pure education, no adhd edits, explaining business stuff. I like this direction.

[LiamBClosing]

Fuck yes. I’m in the same boat as your friend, I just found myself not watching it as much. The second you started educating 100% I immediately started watching again. (All the recent videos)

[dominicrufran]

I am a prime example of what he was saying. I have a company doing more than 1 million in EBITDA. And I only watch his educational content like this. I was just like the guy that said he stopped watching his content cause it wasn’t resonating as much anymore.

I was watching way more of his wife’s content because of it. But I can feel even her content pushing towards the entertainment a little more which I have noticed I have been watching less of hers lately as well even though the substance is always good!

In general I don’t have time to sit down and just be entertained. If I’m going to watch a 10-50 minute video I need to learn something. Even if I don’t ever become one of his partners I have bought all his books and have paid 10k for my partner and I to go to his in person work shop because of his content like this!

[Dskrib]

“If you push it, it will move”—Isaac Newton

[emresafacelik]

I'd also drifted off from watching your stuff. Came back after seeing you drop several long form educational content and watched this video after some time. Happy with these choices, I will also be watching the rest. I am a business owner btw.

[koenrouwhorst]

I also tuned out about 6 months ago, but came back 2 - 4 weeks ago. Love this style of content!

[leadercrew]

I've been following you for 2 years and I felt the same, that the content was starting to drop in quality. But this news is one of the top 5 best news of the year. Thank you

[jessitabonita]

The comments focusing on whether there's an audience there in the room with Alex are focusing on the wrong thing. WE are his audience regardless. Brilliant and beautiful presentation of so much work!

[AnshMehraa]

I've been making content for 1.5 years and was slowly recognising these trends subconsciously. You speaking about them so clearly and systematically helped me confirm my own hypothesis. Thank you, I learnt a lot from this.

[andreamcgowan]

Im glad you are doubling down on business educational content. Your business content is awesome.

[WilliamPhaan]

This is the sort of advice you’d pay to learn about. Unbelievably valuable if you’re a content creator.

[benjaminfairbourne]

Content marketing is way more powerful than paid ads

[readmycomment]

Your generosity is incredible. Thank you.

[JonathanLauphysio]

You and Leila are literally changing the course of my life with the content you create. I’m part of the audience who really values the education stuff and I implement it and I see how my business changes positively. Thank you so much Alex

[jmr]

Thank you Alex and Leila - Love the content you both have been putting out lately

[coachtinab]

Absolutely love how you teach. It's clear, concise and to the point. So much value in just 1 video and actionable items. Love your humor and your jokes too. They literally make me LOL 😆. And for the record you're handsome, which I am sure Leila tells you all the time, 😁

[HybridCalisthenics]

Very insightful video. Thanks for sharing!

For educational videos, I feel like the research and preparation makes each minute more "nutrient-dense." I feel like I get more education (and entertainment) when someone brings up the charts, the stats, the data, etc.

I also grew (relatively) quickly in the first few years, and it was definitely a journey to later decide where to focus and what long-term vision to pursue.

I think figuring out what we're doing right can be more fun than figuring out what we're doing wrong, but can still take time. Learning to improve the process over time can be very fulfilling in its own right.

[MorgenBowers]

Love this form of content! I am one of the educational crowd, and I've been following you and Layla for about six months, and get value out of all your videos. I'm in the very beginning stages of trying to create educational content for my clients, I'm an attorney, and I really appreciate anything. I learn that can save me time and money. Thank you.❤