Jeans Day Public Service Announcement ( 30sec PSA) 2014

On April 24, 2014, thousands of people across British Columbia and the Yukon will participate in one of the easiest and most fun fundraisers ever- Jeans Day™! This creative 30 second ad tells the story of how you can get involved.

Jeans Day™ is an easy and fun way to support BC Children's Hospital Foundation. If your school or workplace has a formal dress code or uniform, Jeans Day™ is a fun break from the ordinary. If you already wear jeans on a daily basis we still hope you'll show your support by purchasing a button or pin.